Nearly 350 million Twitter impressions shared on #MyDubai

DUBAI // The social media initiative #MyDubai has gone viral, with more than 250,000 photos shared on Instagram illustrating the public’s love affair with the city.

Two months after the campaign was launched by the Crown Prince of Dubai, Sheikh Hamdan bin Mohammed, there have been another 50,000 Twitter mentions of #MyDubai and more than 349 million Twitter impressions.

#MyDubai aims to involve residents and visitors in creating “the world’s first autobiography of a city” by sharing compelling moments of their lives during 2014 using the hashtag #MyDubai.

Dubai's Department of Tourism and Commerce Marketing (DTCM) created an online museum to showcase the images, videos and stories shared by #MyDubai conributors at Instagram.com/MyDubai and Twitter.com/MyDubai.

“We’ve seen an overwhelming response from the people of Dubai and visitors to the emirate who have already got involved by sharing their stories of their time in Dubai,” said Helal Saeed Almarri, director general of Dubai’s DTCM.

"The diversity of images and stories that have already been told reflects the hugely diverse population of over 200 nationalities in Dubai and the enthusiasm with which the initiative has been received demonstrates the collective spirit of Dubai.

“As the project gathers pace over the next few months, we’ll be announcing several projects with partner organisations to utilise the creativity we’ve already seen.”