AJMAN // Ajman tourism authorities are hoping to take advantage of the recent turmoil in the region to appeal to Muslim travellers.
After the Arab Spring, tourists have shied away from countries in the Middle East that previously were popular, such as Libya, Egypt and Lebanon.
That has left an opportunity for stable countries, such as the UAE, and Faisal Al Nuaimi, director general of the Ajman tourism authority, said the emirate had already benefited.
“The UAE is the most compatible for them, yet near by they have lots of flight operators,” Mr Al Nuaimi said. “Prices are going down and down. Now Saudi families can go to Ajman as well as going to Dubai.”
And those tourists were creating a demand for plush hotels more tailored to the Islamic sensibility.
In December last year, the Ajman Palace opened on the Corniche as a five-star Islamic hotel.
“It’s important to have an Islamic hotel,” Mr Al Nuaimi said. “I’d like to see more of them because we need to have that variety.”
Roland Obermeier, general manager of the Ajman Palace, which opened in December, preferred to call the hotel “dry” rather than Islamic, saying it was a traditional family hotel that chose not to serve alcohol but imposed no other rules.
“For us in Ajman it’s not a handicap,” Mr Obermeier said. “We have an advantage. It really attracts the locals for us from Ajman and Sharjah, especially for weddings, breakfast, lunch and dinner.
“Previously it was only the Kempinski hotel, and locals [from across the UAE and GCC] like to have a wider choice, and this means they don’t have to travel to Dubai or Sharjah.”
The hotel has opened more gradually than most. Mr Obermeier said caution was best while everything was put into place during the first few months.
Sheikha Al Nuaimi, director of tourism development and marketing at the emirate’s tourism authority, admitted the Ajman Palace had to fight for custom.
“People want to come to hotels for the restaurants, the bars and clubs and the entertainment, so the hotel is really working on things it offers, like its spa,” Ms Al Nuaimi said.
“Even those people from the GCC come here for this [entertainment] because it’s something they may not have at home.”
She said a dry hotel was simply diversifying what the emirate offered to cater for all tastes.
And price was important, too, Mr Al Nuaimi said.
“Families can go to Dubai for five days for about Dh10,000, whereas you can come to Ajman for eight days for about Dh9,000,” he said.
mswan@thenational.ae
Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
The specs: 2019 Jeep Wrangler
Price, base: Dh132,000
Engine: 3.6-litre V6
Gearbox: Eight-speed automatic
Power: 285hp @ 6,400rpm
Torque: 347Nm @ 4,100rpm
Fuel economy, combined: 9.6L to 10.3L / 100km
COMPANY PROFILE
Name: Almnssa
Started: August 2020
Founder: Areej Selmi
Based: Gaza
Sectors: Internet, e-commerce
Investments: Grants/private funding
COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
if you go
The flights
Flydubai offers three daily direct flights to Sarajevo and, from June, a daily flight from Thessaloniki from Dubai. A return flight costs from Dhs1,905 including taxes.
The trip
The Travel Scientists are the organisers of the Balkan Ride and several other rallies around the world. The 2018 running of this particular adventure will take place from August 3-11, once again starting in Sarajevo and ending a week later in Thessaloniki. If you’re driving your own vehicle, then entry start from €880 (Dhs 3,900) per person including all accommodation along the route. Contact the Travel Scientists if you wish to hire one of their vehicles.
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
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Bio Box
Role Model: Sheikh Zayed, God bless his soul
Favorite book: Zayed Biography of the leader
Favorite quote: To be or not to be, that is the question, from William Shakespeare's Hamlet
Favorite food: seafood
Favorite place to travel: Lebanon
Favorite movie: Braveheart
MATCH INFO
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The specs: 2019 Haval H6
Price, base: Dh69,900
Engine: 2.0-litre turbocharged four-cylinder
Transmission: Seven-speed automatic
Power: 197hp @ 5,500rpm
Torque: 315Nm @ 2,000rpm
Fuel economy, combined: 7.0L / 100km
The biog
Job: Fitness entrepreneur, body-builder and trainer
Favourite superhero: Batman
Favourite quote: We must become the change we want to see, by Mahatma Gandhi.
Favourite car: Lamborghini
Company profile
Name: Infinite8
Based: Dubai
Launch year: 2017
Number of employees: 90
Sector: Online gaming industry
Funding: $1.2m from a UAE angel investor
The National in Davos
We are bringing you the inside story from the World Economic Forum's Annual Meeting in Davos, a gathering of hundreds of world leaders, top executives and billionaires.
Our legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
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Straightforward ways to reduce sugar in your family's diet
- Ban fruit juice and sodas
- Eat a hearty breakfast that contains fats and wholegrains, such as peanut butter on multigrain toast or full-fat plain yoghurt with whole fruit and nuts, to avoid the need for a 10am snack
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