• 9 - Qatar (Middle East). Fadi Al Assaad / Reuters
    9 - Qatar (Middle East). Fadi Al Assaad / Reuters
  • 8 - Luxembourg (Europe). Loop Images / UIG via Getty Images
    8 - Luxembourg (Europe). Loop Images / UIG via Getty Images
  • 7 - Netherlands (Europe). Getty Images
    7 - Netherlands (Europe). Getty Images
  • 6 - Hong Kong (Asia). Anthony Wallace / AFP
    6 - Hong Kong (Asia). Anthony Wallace / AFP
  • 5 - New Zealand (Pacific). Minehan / ullstein bild via Getty Images
    5 - New Zealand (Pacific). Minehan / ullstein bild via Getty Images
  • 4 - Finland (Europe). Getty Images
    4 - Finland (Europe). Getty Images
  • 3 - United Arab Emirates. Among the UAE's ratings, it scored 95/100 under corruption, 96/100 for security, 83/100 for quality of life, 88 for infrastructure, 94 for use of technology, 77 for tourism, 94 for taxation and 86 for people and skills. Satish Kumar / The National
    3 - United Arab Emirates. Among the UAE's ratings, it scored 95/100 under corruption, 96/100 for security, 83/100 for quality of life, 88 for infrastructure, 94 for use of technology, 77 for tourism, 94 for taxation and 86 for people and skills. Satish Kumar / The National
  • 2 - Switzerland (Europe). Keystone / Jean-Christophe Bott / AP Photo
    2 - Switzerland (Europe). Keystone / Jean-Christophe Bott / AP Photo
  • 1 - Singapore (Asia). Roslan Rahman / AFP
    1 - Singapore (Asia). Roslan Rahman / AFP

Top 10 countries by brand strength – in pictures


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Brand Finance has published its annual ranking of 100 countries according to their brand strength and value. Find out how the UAE fared in the London-based consultancy’s latest list.