For consumers in the Gulf, the Apple iPad experience may be a case of love from afar ruined by reality.
In no other region is there stronger consumer desire to own Apple's electronic tablet - but the device is likely to disappoint those who buy it, a new survey suggests.
Of more than 2,200 GCC consumers surveyed by YouGovSiraj, 58 per cent said they planned on buying the iPad, a higher percentage than in Europe and the US, the other areas covered by the survey. Just seven per cent of shoppers in the UK gave the same answer.
But those in the Gulf were also far more likely than their international counterparts to overestimate the power and features of the device.
More than 50 per cent of those surveyed said they understood the iPad to be able to make phone and video calls and take photographs - features not offered in the device, which costs upwards of US$499 (Dh1,830).
"The problem is that so many, particularly in this region, do not really understand what the device can and cannot deliver, which could leave many disappointed," said Iman Annab, the chief executive of YouGovSiraj.
And despite overestimating the iPad's abilities, consumers in the Gulf significantly underestimated its price. Respondents in the GCC said they expected to pay between $160 and $320 for an iPad, about half of the average prices that those in Europe said they expected to pay.
The iPad is expected to reach the UAE by April, although it is unclear whether local mobile operators will sell the device as part of a package, as they do with the iPhone. A basic version of the iPad, which does not connect to mobile phone networks for internet access, will be launched in the US in the coming month.
The hand-held, touch-screen computer, which resembles a much larger version of Apple's iPhone, was introduced by Apple last month. The launch was accompanied by one of the most sustained global media frenzies for a consumer electronics device.
"Apple, with the help of Steve Jobs, has the most amazing ability to create buzz when it comes to launching a new product," Mr Annab said. "People all over the world have heard about it."
tgara@thenational.ae
Blackpink World Tour [Born Pink] In Cinemas
Starring: Rose, Jisoo, Jennie, Lisa
Directors: Min Geun, Oh Yoon-Dong
Rating: 3/5
COMPANY%20PROFILE
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RESULTS
5pm: Maiden (PA) Dh80,000 1,200m
Winner: Shafaf, Sam Hitchcott (jockey), Ahmed Al Mehairbi (trainer)
5,30pm: Wathba Stallions Cup Handicap (PA) Dh70,000 1,200m
Winner: Noof KB, Tadhg O’Shea, Ernst Oertel
6pm: The President’s Cup Listed (TB) Dh380,000 1,400m
Winner: Taamol, Jim Crowley, Ali Rashid Al Raihe
6.30pm: The President’s Cup Group One (PA) Dh2,500,000 2,200m
Winner: Rmmas, Tadhg O’Shea, Jean de Roualle
7pm: Arabian Triple Crown Listed (PA) Dh230,000 1,600m
Winner: Ihtesham, Szczepan Mazur, Ibrahim Al Hadhrami
7.30pm: Handicap (PA) Dh80,000 1,400m
Winner: AF Mekhbat, Antonio Fresu, Ernst Oertel
COMPANY%20PROFILE
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Match info
Huddersfield Town 0
Chelsea 3
Kante (34'), Jorginho (45' pen), Pedro (80')
FROM%20THE%20ASHES
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COMPANY%20PROFILE%20
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ABU DHABI CARD
5pm: UAE Martyrs Cup (TB) Conditions; Dh90,000; 2,200m
5.30pm: Wathba Stallions Cup (PA) Handicap; Dh70,000; 1,400m
6pm: UAE Matyrs Trophy (PA) Maiden; Dh80,000; 1,600m
6.30pm: Sheikha Fatima bint Mubarak (IFAHR) Apprentice Championship (PA) Prestige; Dh100,000; 1,600m
7pm: Sheikha Fatima bint Mubarak (IFAHR) Ladies World Championship (PA) Prestige; Dh125,000; 1,600m
8pm: Sheikh Zayed bin Sultan Al Nahyan Jewel Crown (PA) Group 1; Dh5,000,000; 1,600m
David Haye record
Total fights: 32
Wins: 28
Wins by KO: 26
Losses: 4
The biog
Year of birth: 1988
Place of birth: Baghdad
Education: PhD student and co-researcher at Greifswald University, Germany
Hobbies: Ping Pong, swimming, reading
How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
The specs
Engine: 5.2-litre V10
Power: 640hp at 8,000rpm
Torque: 565Nm at 6,500rpm
Transmission: 7-speed dual-clutch auto
Price: From Dh1 million
On sale: Q3 or Q4 2022
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MATCH INFO
Manchester City 1 Chelsea 0
De Bruyne (70')
Man of the Match: Kevin de Bruyne (Manchester City)
Greatest of All Time
Starring: Vijay, Sneha, Prashanth, Prabhu Deva, Mohan
AGUERO'S PREMIER LEAGUE RECORD
Apps: 186
Goals: 127
Assists: 31
Wins: 117
Losses: 33
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The Equaliser 2
Director Antoine Fuqua
Starring: Denzel Washington, Bill Pullman, Melissa Leo, Ashton Sanders
Three stars
Israel Palestine on Swedish TV 1958-1989
Director: Goran Hugo Olsson
Rating: 5/5
MEDIEVIL%20(1998)
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SPECS
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