Future of the 'original mobile' is safe

"Will print die? Never." So says Mark Rix, the chief executive of 7DAYS and Catchpole Communications, the management company running the UAE's free daily tabloid. While 7DAYS is looking to expand distribution over digital platforms - it launched an iPhone application in March and is a launch partner with Mobimag - Mr Rix is bullish on the future of print. "Print will always have a place in society," he says. "People will always want to have a choice. At the end of the day, paper is still mobile."

Will Breitholtz, the digital commercial manager at the newspaper, says it is working on a revenue-share basis with Mobimag. "The beauty for us is that it doesn't cause us any additional workload - it's the same upload as the print versions," says Mr Breitholtz, who adds he is looking to get the Mobimag version of the paper professionally audited "as soon as we possibly can". "We're very successful in print; we need to replicate that in digital," he adds. "I think the market is ready now - it's been waiting for the right product."