Samsung versus <a href="https://www.thenationalnews.com/business/technology/2022/08/09/is-iphone-14-release-date-set-to-be-earlier-than-expected/" target="_blank">Apple</a> has been a battle for market dominance among the biggest in recent decades. Like BMW versus Mercedes, or Pepsi versus Coca-Cola, the two powerhouses of the smartphone industry have gone head to head each year with new offerings. While Apple kicked <a href="https://www.thenationalnews.com/business/technology/2021/09/15/apple-iphone-through-the-years-every-model-from-2007-to-2021/" target="_blank">things off in 2007 with the iPhone</a>, Samsung was more of a latecomer, with its first flagship Galaxy S series phone launching in 2010. It quickly became the main alternative to owning an iPhone, and Samsung has arguably taken a more innovative approach, having introduced screens with curved edges and more recently the <a href="https://www.thenationalnews.com/business/technology/2021/08/08/why-samsung-leads-the-foldable-phone-pack/" target="_blank">return of flip phones, and the introduction of the Fold phone</a>, which expands outward so it can be used like a tablet. There was also the introduction of stylus pens with the <a href="https://www.thenationalnews.com/business/technology/2022/01/28/will-the-samsung-galaxy-s22-signal-the-end-for-the-note-series/" target="_blank">Note series</a>. This innovative approach, plus its wide range of lower budget phones, has helped Samsung to lead Apple in terms of market share. The most recent data from Counterpoint shows that Samsung had a market share of 23 per cent in the first quarter of this year, compared with Apple's 18 per cent. What will Samsung come up with next? <b>To see the evolution of Samsung's top end smartphones see the slide show at the top of the page.</b> <b>________________________</b>