In what could have been a risky manoeuvre, the 119-year old brand of Royal Enfield redesigned its motorbikes.
Beloved in India, the new motorbikes are meant to be sleeker and quieter. The drumbeat-like thump of the engine is gone but the ride is still low and heavy. The retro look remains, albeit with some mechanical liposuction.
"Our design philosophy was to take all the essential characteristics of what makes a Royal Enfield bike and bring them into the 21st century," says Siddhartha Lal, the managing director and chief executive of Eicher Motors, which owns and manufactures Royal Enfield motorcycles.
Mr Lal is the scion of the family that owns the Eicher Group. The group bought the original Royal Enfield - with its overhead-valve, single-cylinder, four-stroke engine - when the brand was on the verge of bankruptcy in 1995. The bike's new unit construction engine (UCE) is an evolution of the company's traditional cast-iron engine, an essential part of the Enfield look since the 1930s.
"We moved to the UCE platform equipped with electronic fuel injection, as it was technologically superior, required lower maintenance, met with the emission norms and is clean and green," says Mr Lal. "However, we have consciously worked at blending this new-age technology with the bike's timeless appeal."
For now, the strategy seems to be paying off.
Until a new plant in Chennai is fully operational, customers have to wait six to nine months for their bikes. Last year, the company sold just under 75,000 motorbikes, more than three times the 22,743 it sold a decade earlier.
By some estimates, the Indian motorcycle market is at least five times the size of the country's car market. An informal survey of Indian roads, where two-wheelers swarm like bees, lends credence to this notion.
The major players include Honda, Bajaj, Yamaha, TVS and Royal Enfield, with Hero Honda and Bajaj enjoying the highest market share. Recently, foreign competitors including Harley-Davidson, Triumph and Kawasaki have entered the market.
Harley-Davidson motorbikes retail for between 560,000 rupees (Dh37,000) for the SuperLow and 765,000 for the Roadster. The company says it has sold 1,000 bikes in the country since July 2010, a respectable number for India but low compared with the numbers Harley sells in neighbouring China or in Russia. A big obstacle is its steep - for India, anyway - price. Harley plans to address this by building an assembly plant in India to circumvent Indian import tariffs that effectively double the price of a bike.
At the Mint Luxury Conference, held in Mumbai in March, Anoop Prakash, Harley-Davidson's managing director in India, talked about inclusiveness rather than Harleys being perceived as an unaffordable luxury, achieving this in part through financing partnerships and opening showrooms in smaller cities.
"We want to remove all obstacles to ownership and enjoyment for our customers," said Mr Prakash.
Royal Enfield and Harley-Davidson say they do not compete with but complement each other.
Most serious riders begin with a Royal Enfield and then "upgrade" to a Harley. But Indian customers have a "keen sense for seeking value at every step, which requires us to prove that our ownership experience is the best investment in time and money they can make for themselves", said Mr Prakash.
The timing is right for Royal Enfield, by some indicators. The research firm RNCOS says "the Indian two-wheeler market possesses a significant potential" and is anticipated to grow at an annual average of about 11 per cent through 2015, to 17.8 million units.
business@thenational.ae
Company%20Profile
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Museum of the Future in numbers
- 78 metres is the height of the museum
- 30,000 square metres is its total area
- 17,000 square metres is the length of the stainless steel facade
- 14 kilometres is the length of LED lights used on the facade
- 1,024 individual pieces make up the exterior
- 7 floors in all, with one for administrative offices
- 2,400 diagonally intersecting steel members frame the torus shape
- 100 species of trees and plants dot the gardens
- Dh145 is the price of a ticket
Abu Dhabi Sustainability Week
COMPANY%20PROFILE
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Veil (Object Lessons)
Rafia Zakaria
Bloomsbury Academic
More on Palestine-Israeli relations
RESULTS
2pm: Handicap (PA) Dh 40,000 (Dirt) 1,200m
Winner: AF Senad, Nathan Crosse (jockey), Kareem Ramadan (trainer)
2.30pm: Maiden (PA) Dh 40,000 (D) 1,000m
Winner: Ashjaan, Fabrice Veron, Eric Lemartinel.
3pm: Maiden (PA) Dh 40,000 (D) 1,700m
Winner: Amirah, Conner Beasley, Ali Rashid Al Raihe.
3.30pm: Handicap (PA) Dh 40,000 (D) 1,700m
Winner: Jap Al Yaasoob, Szczepan Mazur, Irfan Ellahi.
4pm: Sheikh Mansour bin Zayed Al Nahyan Cup Prestige Handicap (PA) Dh 100,000 (D) 1,200m
Winner: Jawaal, Fernando Jara, Majed Al Jahouri.
4.30pm: Handicap (TB) Dh 40,000 (D) 1,200m
Winner: Manhunter, Ryan Curatolo, Mujeeb Rahman.
Kill%20
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More from Armen Sarkissian
MWTC info
Tickets to the MWTC range from Dh100 and can be purchased from www.ticketmaster.ae or by calling 800 86 823 from within the UAE or 971 4 366 2289 from outside the country and all Virgin Megastores. Fans looking to attend all three days of the MWTC can avail of a special 20 percent discount on ticket prices.
The years Ramadan fell in May
RESULTS
%3Cp%3E%0D%3Cstrong%3E1.45pm%3A%3C%2Fstrong%3E%20Green%20Oasis%20Trading%20%E2%80%93%20Maiden%20(PA)%20Dh50%2C000%20(Dirt)%201%2C400m%0D%3Cbr%3E%3Cstrong%3EWinner%3A%3C%2Fstrong%3E%20Meeqat%2C%20Saif%20Al%20Balushi%20(jockey)%2C%20Khalifa%20Al%20Neyadi%20(trainer)%0D%3Cbr%3E%3Cstrong%3E2.15pm%3A%20%3C%2Fstrong%3EAl%20Shafar%20Investment%20%E2%80%93%20Maiden%20(TB)%20Dh60%2C000%20(D)%201%2C400m%0D%3Cbr%3E%3Cstrong%3EWinner%3A%3C%2Fstrong%3E%20Flying%20Hunter%2C%20Ray%20Dawson%2C%20Ahmad%20bin%20Harmash%0D%3Cbr%3E%3Cstrong%3E2.45pm%3A%20%3C%2Fstrong%3EThe%20Union%2051%20Cup%20%E2%80%93%20Handicap%20(TB)%20Dh84%2C000%20(D)%201%2C400m%0D%3Cbr%3E%3Cstrong%3EWinner%3A%3C%2Fstrong%3E%20Ibra%20Attack%2C%20Adrie%20de%20Vries%2C%20Ahmed%20Al%20Shemaili%0D%3Cbr%3E%3Cstrong%3E3.15pm%3A%3C%2Fstrong%3E%20ASCANA%20Thakaful%20%E2%80%93%20Maiden%20(TB)%20Dh60%2C000%20(D)%201%2C200m%0D%3Cbr%3E%3Cstrong%3EWinner%3A%3C%2Fstrong%3E%20Onda%20Ruggente%2C%20Royston%20Ffrench%2C%20Salem%20bin%20Ghadayer%0D%3Cbr%3E%3Cstrong%3E3.45pm%3A%20%3C%2Fstrong%3ECommercial%20Bank%20of%20Dubai%20%E2%80%93%20Handicap%20(TB)%20Dh76%2C000%20(D)%201%2C200m%0D%3Cbr%3EWinner%3A%20Dignity%20Joy%2C%20Antonio%20Fresu%2C%20Musabah%20Al%20Muhairi%0D%3Cbr%3E%3Cstrong%3E4.15pm%3A%20%3C%2Fstrong%3EDubai%20Real%20Estate%20Centre%20%E2%80%93%20Handicap%20(TB)%20Dh76%2C000%20(D)%201%2C600m%0D%3Cbr%3E%3Cstrong%3EWinner%3A%3C%2Fstrong%3E%20Tolmount%2C%20Xavier%20Ziani%2C%20Salem%20bin%20Ghadayer%0D%3Cbr%3E%3Cstrong%3E4.45pm%3A%20%3C%2Fstrong%3EJebel%20Ali%20Racecourse%20%E2%80%93%20Handicap%20(TB)%20Dh84%2C000%20(D)%201%2C950m%0D%3Cbr%3E%3Cstrong%3EWinner%3A%20%3C%2Fstrong%3ERakeez%2C%20Tadhg%20O%E2%80%99Shea%2C%20Bhupat%20Seemar%3C%2Fp%3E%0A
The Penguin
Starring: Colin Farrell, Cristin Milioti, Rhenzy Feliz
Creator: Lauren LeFranc
Rating: 4/5
Brief scores:
Toss: Nepal, chose to field
UAE 153-6: Shaiman (59), Usman (30); Regmi 2-23
Nepal 132-7: Jora 53 not out; Zahoor 2-17
Result: UAE won by 21 runs
Series: UAE lead 1-0
The biog
Marital status: Separated with two young daughters
Education: Master's degree from American Univeristy of Cairo
Favourite book: That Is How They Defeat Despair by Salwa Aladian
Favourite Motto: Their happiness is your happiness
Goal: For Nefsy to become his legacy long after he is gon
How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
KINGDOM%20OF%20THE%20PLANET%20OF%20THE%20APES
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Sly%20Cooper%20and%20the%20Thievius%20Raccoonus
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The specs
Engine: 1.5-litre 4-cylinder petrol
Power: 154bhp
Torque: 250Nm
Transmission: 7-speed automatic with 8-speed sports option
Price: From Dh79,600
On sale: Now
Company%20Profile
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Why does a queen bee feast only on royal jelly?
Some facts about bees:
The queen bee eats only royal jelly, an extraordinary food created by worker bees so she lives much longer
The life cycle of a worker bee is from 40-60 days
A queen bee lives for 3-5 years
This allows her to lay millions of eggs and allows the continuity of the bee colony
About 20,000 honey bees and one queen populate each hive
Honey is packed with vital vitamins, minerals, enzymes, water and anti-oxidants.
Apart from honey, five other products are royal jelly, the special food bees feed their queen
Pollen is their protein source, a super food that is nutritious, rich in amino acids
Beewax is used to construct the combs. Due to its anti-fungal, anti-bacterial elements, it is used in skin treatments
Propolis, a resin-like material produced by bees is used to make hives. It has natural antibiotic qualities so works to sterilize hive, protects from disease, keeps their home free from germs. Also used to treat sores, infection, warts
Bee venom is used by bees to protect themselves. Has anti-inflammatory properties, sometimes used to relieve conditions such as rheumatoid arthritis, nerve and muscle pain
Honey, royal jelly, pollen have health enhancing qualities
The other three products are used for therapeutic purposes
Is beekeeping dangerous?
As long as you deal with bees gently, you will be safe, says Mohammed Al Najeh, who has worked with bees since he was a boy.
“The biggest mistake people make is they panic when they see a bee. They are small but smart creatures. If you move your hand quickly to hit the bees, this is an aggressive action and bees will defend themselves. They can sense the adrenalin in our body. But if we are calm, they are move away.”