Will the burgers and fries of tomorrow be served to us by robots?
It’s a pertinent question – and one that current and former fast-food executives are sparring over.
At the centre of the debate is the push in the United States by labour advocates to raise the minimum wage to US$15 an hour.
While several states, including New York and California, have passed laws that will soon raise wages to that level, many jurisdictions still adhere to the federal mandate of just $7.25 an hour. Labour advocates and many fast-food workers rightly say that is nowhere near enough to live on.
The dispute has relevance the world over because the US is the epicentre of the global fast-food industry. If McDonald’s and its kin are forced to raise wages there, they will inevitably face pressure to do so elsewhere. McDonald’s alone has 32,000 restaurants worldwide and employs more than 420,000 people, with 3,000 of those in more than 110 outlets in the UAE.
Some commentators, including the former McDonald’s US chief executive Ed Rensi, are suggesting that raising wages will lead to the industry replacing human workers with robots on a mass scale.
With wages at $15 an hour, it would be cheaper for McDonald’s restaurants to install a $30,000 robot arm to scoop fries, for example.
“It’s nonsense and it’s very destructive and it’s inflationary and it’s going to cause a job loss across this country like you’re not going to believe,” Mr Rensi said. “It will mean wiping out thousands of entry-level opportunities for people without many other options.”
His comments echo those of Andy Puzder, the chief executive of Carl’s Jr and Hardee’s.
Robots are “always polite, they always upsell, they never take a vacation, they never show up late, there’s never a slip-and-fall or an age, sex or race discrimination case,” he said in March. “Does it really help if Sally makes $3 more an hour if Suzie has no job?”
The current McDonald’s chief executive Steve Easterbrook does not necessarily agree. At the company’s recent annual meeting, he told shareholders that automation may take over some food-preparation tasks, but it will not replace the need for human workers. Their roles are simply going to change.
“Ultimately we’re in the service business and we’re competing with other opportunities for people to eat and drink out,” he said. “Frankly, we will always have an important human element.”
The burger chain’s recent moves lend credence to that argument.
McDonald’s has been busy adding self-serve kiosks to its restaurants in several countries, including in the UAE. Besides just ordering chicken McNuggets and other menu staples, customers can use the machines to customise their burgers with higher-quality ingredients. Staff deliver orders to tables by following GPS-embedded locators.
Freed up from taking orders, some employees are now being transitioned to new roles. Some restaurants have them roaming around and chatting with customers, bringing them napkins, ketchup or anything else they may need.
The introduction of the automated kiosks and the focus on customer service is a response to the competitive forces Mr Easterbook mentioned.
Increasingly technology-savvy consumers are expecting automation to speed virtually all of their transactions. For McDonald’s, a company that succeeded largely thanks to the “Speedee Service System” introduced by its founders in the 1940s, the addition of more automation is fundamentally in line with its core principles.
McDonald’s went through a prolonged slump of moribund sales in recent years, caused largely by a menu that has grown in size and complexity. Human workers weren’t able to keep up with the changes, resulting in many consumers choosing to eat elsewhere.
Automating food production and ordering and reorienting staff toward the things they can do better than machines – interacting with customers – is not just a necessary move, it is a smart one that is likely to upgrade the fast-food experience in the long run.
For the staff who are transitioning from repetitive grunt work to interacting with customers, it is also a welcome improvement.
The fast-food restaurants of tomorrow are not going to be as robotic as the critics of higher wages suggest. Like most workplaces, they will be hybrids where everyone ends up winning.
Employees will make more money and have more satisfying jobs while customers will get faster service, plus a side order of accuracy and pleasant human interaction.
Peter Nowak is a veteran technology writer and the author of Humans 3.0: The Upgrading of the Species.
business@thenational.ae
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The%20Witcher%20-%20season%20three
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COMPANY%20PROFILE%20
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if you go
The flights
Air Astana flies direct from Dubai to Almaty from Dh2,440 per person return, and to Astana (via Almaty) from Dh2,930 return, both including taxes.
The hotels
Rooms at the Ritz-Carlton Almaty cost from Dh1,944 per night including taxes; and in Astana the new Ritz-Carlton Astana (www.marriott) costs from Dh1,325; alternatively, the new St Regis Astana costs from Dh1,458 per night including taxes.
When to visit
March-May and September-November
Visas
Citizens of many countries, including the UAE do not need a visa to enter Kazakhstan for up to 30 days. Contact the nearest Kazakhstan embassy or consulate.
Pros%20and%20cons%20of%20BNPL
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Company%20profile
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Eyasses squad
Charlie Preston (captain) – goal shooter/ goalkeeper (Dubai College)
Arushi Holt (vice-captain) – wing defence / centre (Jumeriah English Speaking School)
Olivia Petricola (vice-captain) – centre / wing attack (Dubai English Speaking College)
Isabel Affley – goalkeeper / goal defence (Dubai English Speaking College)
Jemma Eley – goal attack / wing attack (Dubai College)
Alana Farrell-Morton – centre / wing / defence / wing attack (Nord Anglia International School)
Molly Fuller – goal attack / wing attack (Dubai College)
Caitlin Gowdy – goal defence / wing defence (Dubai English Speaking College)
Noorulain Hussain – goal defence / wing defence (Dubai College)
Zahra Hussain-Gillani – goal defence / goalkeeper (British School Al Khubairat)
Claire Janssen – goal shooter / goal attack (Jumeriah English Speaking School)
Eliza Petricola – wing attack / centre (Dubai English Speaking College)
THE SPECS
Cadillac XT6 2020 Premium Luxury
Engine: 3.6L V-6
Transmission: nine-speed automatic
Power: 310hp
Torque: 367Nm
Price: Dh280,000
Walls
Louis Tomlinson
3 out of 5 stars
(Syco Music/Arista Records)
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The past Palme d'Or winners
2018 Shoplifters, Hirokazu Kore-eda
2017 The Square, Ruben Ostlund
2016 I, Daniel Blake, Ken Loach
2015 Dheepan, Jacques Audiard
2014 Winter Sleep (Kış Uykusu), Nuri Bilge Ceylan
2013 Blue is the Warmest Colour (La Vie d'Adèle: Chapitres 1 et 2), Abdellatif Kechiche, Adele Exarchopoulos and Lea Seydoux
2012 Amour, Michael Haneke
2011 The Tree of Life, Terrence Malick
2010 Uncle Boonmee Who Can Recall His Past Lives (Lung Bunmi Raluek Chat), Apichatpong Weerasethakul
2009 The White Ribbon (Eine deutsche Kindergeschichte), Michael Haneke
2008 The Class (Entre les murs), Laurent Cantet
Mubadala World Tennis Championship 2018 schedule
Thursday December 27
Men's quarter-finals
Kevin Anderson v Hyeon Chung 4pm
Dominic Thiem v Karen Khachanov 6pm
Women's exhibition
Serena Williams v Venus Williams 8pm
Friday December 28
5th place play-off 3pm
Men's semi-finals
Rafael Nadal v Anderson/Chung 5pm
Novak Djokovic v Thiem/Khachanov 7pm
Saturday December 29
3rd place play-off 5pm
Men's final 7pm
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if you go
Getting there
Etihad (Etihad.com), Emirates (emirates.com) and Air France (www.airfrance.com) fly to Paris’ Charles de Gaulle Airport, from Abu Dhabi and Dubai respectively. Return flights cost from around Dh3,785. It takes about 40 minutes to get from Paris to Compiègne by train, with return tickets costing €19. The Glade of the Armistice is 6.6km east of the railway station.
Staying there
On a handsome, tree-lined street near the Chateau’s park, La Parenthèse du Rond Royal (laparenthesedurondroyal.com) offers spacious b&b accommodation with thoughtful design touches. Lots of natural woods, old fashioned travelling trunks as decoration and multi-nozzle showers are part of the look, while there are free bikes for those who want to cycle to the glade. Prices start at €120 a night.
More information: musee-armistice-14-18.fr ; compiegne-tourisme.fr; uk.france.fr
The Buckingham Murders
Starring: Kareena Kapoor Khan, Ash Tandon, Prabhleen Sandhu
Director: Hansal Mehta
Rating: 4 / 5
Israel Palestine on Swedish TV 1958-1989
Director: Goran Hugo Olsson
Rating: 5/5