The current day trading boom will end as these frenzies always do: in tears. While we wait for the inevitable crash, let’s review not only why day traders are doomed but also why most people shouldn’t trade, or even invest in, individual stocks. Day trading basically means rapidly buying and selling investments, hoping to profit from small price fluctuations. Brokerages have reported a surge in trading and new accounts this year, starting with March’s stock market crash when investors rushed in looking for bargains. As pandemic lockdowns kept people from their jobs and classrooms, trading continued to soar, especially among young adults. The poster child for this gold rush is Robinhood, a commission-free investing app that uses behavioural nudges to encourage people to trade. Robinhood added over 3 million accounts this year and in June logged more trades than any of the established, publicly traded brokerages. More than half of its customers are opening their first investment account, the company says. People can start trading with small amounts of money because Robinhood offers fractional shares. In addition to stocks and mutual funds, the app allows trading in options, cryptocurrencies and gold. Customers start out with a margin account, which allows them to borrow money to trade and amplify both their gains and their losses. Alexander Kearns, 20, is one example of what can go wrong. The University of Nebraska student killed himself after seeing a $730,165 negative balance in his Robinhood account. The novice trader may have misunderstood a potential loss on part of an options trade that he made using borrowed money as a loss on the whole transaction. In reality, he had $16,000 cash in his account when he died. Research has shown that the vast majority of day traders lose money, and only about 1 per cent consistently get better returns than a low-cost index fund. A rising stock market, and a flood of inexperienced and excitable investors willing to bid up stock prices, has convinced more than a few day traders that they’re part of that 1 per cent. They’re being egged on by the few people who actually will make money: the hucksters selling seminars, e-books and strategies that purport to teach you how to successfully trade. Stocks overall are an excellent way to gain wealth over the long term. If you can weather the downturns, stocks historically have offered good returns. Those downturns can be doozies, however. Stocks lost half their value during the Great Recession that started in December 2007. The market lost nearly 90 per cent of its value in the early years of the Great Depression. Extended downturns have popped previous day trading bubbles, including the one that formed during the dot-com boom. The Nasdaq composite stock index rose 400 per cent in five years, only to lose all of those gains from March 2000 to October 2002. Markets that go down eventually come back up, but that’s not true of individual stocks. Any single stock can lose value, sometimes all the way to zero, and never recover. The sensible way to hedge that risk is diversification. That means buying stocks in many, many companies, including companies of different sizes, in different industries and in different countries. That’s prohibitively expensive for most individual investors, which is why mutual funds and exchange-traded funds are a better bet. The biggest potential cost is that every trade exposes your portfolio to the many ways we humans have of messing up our money. We’re loss-averse and we want to avoid regret, so we hang on to losing stocks. We think that we can predict the future or that it will reflect the recent past, when this year should have taught us that we can’t and it won’t. We also think we know more than we do, a cognitive bias known as overconfidence. If you’re determined to trade, or day trade, don’t gamble more than you can afford to lose, because you almost certainly will. <em>Liz Weston is a columnist at NerdWallet, a certified financial planner and author of Your Credit Score.</em>