New exhibition puts financial literacy in the spotlight

The Abu Dhabi Council for Economic Development expands its Dirhami campaign with a new exhibition in the capital.

The Abu Dhabi Council for Economic Development (ADCED) launched the Dirhami initiative's first public exhibition stand at Marina Mall, Abu Dhabi. Photo courtesy of ADCED

The importance of financial literacy continues to be a hot topic in the UAE, with the Abu Dhabi Council for Economic Development (ADCED) this week expanding its Dirhami campaign to include an interactive exhibition at Marina Mall.

Designed as a maze, the exhibition asks participants a range of questions on money management, both personally and professionally, with the aim of reaching the end of the maze successfully.

"Following our success in raising financial awareness among hundreds of university students across Abu Dhabi earlier this year, we decided to take Dirhami to a larger audience - the general public," says Fahad Saeed Al Raqbani, ADCED's director general.

"The stand at Marina Mall will enable us to directly communicate with people of all ages and backgrounds, raising their financial awareness and providing them with the necessary skills to manage their finances better."

ADCED launched its Dirhami campaign, which aims to increase public awareness of basic financial concepts, in December 2010 as part of the Government's 2030 economic development plan.

Representatives from ADCED will also provide financial advice to visitors to the exhibition, which runs until November 24.

Go to www.dirhami.ae for more information.

Emirates NBD (ENBD) Securities, the trading arm of ENBD, has launched a new iPhone app that keeps investors up-to-date with stock prices and trends, and offers instant transactions.

The platform, called eBrokerMobile, gives customers instant access to the Dubai Financial Market, Abu Dhabi Securities Exchange and Nasdaq Dubai.

The app is free and can be downloaded from Apple's App Store.