Sunit Bhatia is the co-founder of Dubai online fashion brand and sales platform Raw Orange. Born in India and raised in Muscat, she moved to Australia to do a degree in commerce, specialising in technology, before joining the banking industry and doing a masters in business systems. After 12 years in banking, business analytics, IT and digital services sectors - reaching management positions in ANZ and Members Equity Bank - she joined her parents in Dubai in 2014. Ms Bhatia, 36, lives in Al Furjan with her husband and their 10-month-old daughter. <strong>How did your upbringing shape your attitude towards money?</strong> My parents come from very humble backgrounds. They worked very hard to support me, and my younger brother; my tuition and living fees in Australia were paid. My parents were like, ‘we need you to finish your studies, so don’t worry about supporting yourself’. Mum now is a housewife but worked all her life, until I graduated. Then dad said ‘you have to work now, earn your money - understand what hardship is like’. My upbringing led me to think about finance in everything I do. I value money. My parents have been exceptional examples. <strong>What brought you to Dubai?</strong> My whole family was here and I came to start a business. I have a passion for fashion. Even though I was a banker I had a very keen interest, not just in buying clothes for myself but overall understanding of the industry and what kind of start ups are coming; what business models are being adapted, how consumers are responding. I have a very good background in technology, fashion has always been my interest, so I combined that and Raw Orange was born in June 2017. <strong>Why not just continue to climb the banking career ladder?</strong> My dad started an auto parts business in 2009 in Dubai. I’ve seen him go from nothing to turnover of Dh150 million a year trading to 80 countries. I’ve seen his entrepreneurship. I have his blood in me; that entrepreneurial spirit. Had I stayed in Australia I’d have had a very flourishing career, luxurious life. But I made a conscious choice. I didn’t want to get a job (in Dubai). Entrepreneurship is never easy. I’ve seen my dad go through ups and downs, but I was ready; I wanted to start sooner rather than later. <strong>How did you fund the business?</strong> Through personal and family sources. Going forward, as we expand, we’re looking at external investment. For any brand start-up it’s important to partner with the right investor, who understands what we’re doing. There are a lot of online labels and this industry has a lot of potential. For us to scale, to grow and capitalise on that growth, we’re looking at external investment options. <strong>Starting a business and being a new mum must be challenging?</strong> I say it’s two start-ups I’m running at the same time. Fortunately I have a lot of help at home, because we live with my parents. I finish work, rush home and start my mummy job. <strong>________________</strong> <strong>Read more:</strong> <strong><a href="https://www.thenational.ae/business/money/money-me-i-ve-set-up-seven-businesses-and-all-have-crossed-the-1m-mark-1.737791">Money & Me: 'I’ve set up seven businesses and all have crossed the $1m mark'</a></strong> <strong><a href="https://www.thenational.ae/business/money/money-me-my-luxury-is-dh500-000-worth-of-plastic-surgery-1.735655">Money & Me: 'My luxury is Dh500,000 worth of plastic surgery'</a></strong> <strong><a href="https://www.thenational.ae/business/money/global-entrepreneur-rakesh-wahi-i-ve-been-a-very-bad-personal-investor-1.733606">Global entrepreneur Rakesh Wahi: 'I've been a very bad personal investor'</a></strong> <strong><a href="https://www.thenational.ae/business/money/money-me-i-rose-from-a-store-assistant-to-running-my-own-real-estate-brokerage-in-dubai-1.729055">Money & Me: 'I rose from a store assistant to running my own real estate brokerage in Dubai'</a></strong> <strong>________________</strong> <strong>How much were you paid in your first job?</strong> My first job was with a bank, paid AUS$48,000 (Dh133,448) a year. I was 24 and started doing my masters part-time, working full-time. I initially got into customer service, to understand the banking industry. I didn’t want to settle for any job. I got a lot of rejections. Because I went through that period, struggling to get a job, when I landed my first it was an amazing feeling. By the time I left Australia my salary was AUS$160,000, but I was paying 48 per cent tax. <strong>Are you a spender or saver?</strong> I save money to invest into my business. I have a savings account. Whatever revenues I have, I reinvest. I’m not a spender; I feel I’m more of an investor - 80 per cent goes back into the business. The rest is for things I want - simple pleasures. <strong>What is your most treasured purchase?</strong> When I got my first salary I bought earrings for my mother and something for my dad. They’ve given me something all their life, now I could give them something, for the first time in my life. <strong>What is your best investment?</strong> My education, because that landed me my job and that job has taught me everything; how to manage a task, leadership, how to analyse things from different aspects before you get into anything. Everything learned in Australia I’m putting into practice here. <strong>Are you wise with money?</strong> I’m getting wiser. When I was younger I was earning well and would spend it all, not just on myself but family and friends. I realise now I’ve got to hang onto it; being a spender is not a good attitude to have, especially if you run a business. <strong>Do you have a philosophy towards money?</strong> It is a necessity, but money isn’t everything. You need money to be happy – it drives a lot of things in life, is an enabler. Without money, you cannot do business. <strong>What has been your key financial milestone?</strong> I was 31 when I moved here. Three or four years before, I started saving because I knew I was going to start a business. I saved AUS$107,000. It was fuel for my dream. It was a personal target; I needed at least that before I came to this country. <strong>Do you prefer using cash or credit card?</strong> Where possible I pay in physical cash or debit card, on a day-to-day basis. I have a couple of credit cards and use them as well. Every month I make sure my bill is paid off. <strong>Do you plan for the future?</strong> Every moment. For my daughter and my business. The next step is to take Raw Orange as a brand to other regions, to sell directly. My big interest is to get into India and Australia. I know the market, I get the consumers there, know what they’re looking for. There’s a huge demand for what we’re doing. It’s going to include men’s and kids (fashion) as well, home wares too. But I’m in no hurry. I want to establish really well in UAE. We’re starting small, sensibly, not trying to do too many things at once. We want to be extremely focused. We have come a long way so far. We have a loyal customer base. It’s growing exponentially. <strong>Why did you decide to enter the crowded fashion market?</strong> I was always fascinated by this business. I did a lot of exploration, what works and what doesn’t, where’s there a gap; one year of research locally and internationally in terms of similar business models, how did they start, what was their journey, what mistakes did they make. We went through a lot of learning. We started manufacturing in the UAE, then started working with and selling through e-labels because they loved our designs. We’re aiming to be ASOS for the Middle East. Now we also buy and sell. Everything is handpicked. I buy from wholesale markets, put my label on and sell. We spend a lot of time understanding next season trends and have suppliers in different parts of the world.