Companies in the technology industry seem to be learning from counterparts in the property business, particularly when it comes to capitalising on location, location, location.
In the words of Yiannis Moissidis: "Location is an opportunity."
Mr Moissidis is a vice president of sales for emerging markets at Nokia Location and Commerce (formerly Navteq), and he has noted that revenues from location-based services on mobiles are growing considerably. More than US$12.7 billion (Dh46.65bn) could be earned by these services by 2014, according to Jupiter Research.
The location business gets even bigger once in-car sat navs, as well as other $40 to $400 global positioning systems (GPS), plus subscription services, are factored in.
In countries such as the US there are all kinds of offerings, including Lok8u, a toddler tag child locator, and MobileTeen GPS - each of which help parents monitor children from afar or track troublesome teens once they start driving the family saloon.
Some employees may also come under more scrutiny as managers seek to monitor them more closely. One marketing firm in Canada has considered using GPS trackers to ensure sales reps show up to demonstrate products during in-store or sporting events.
But tracking workers at this level is against the law in the Emirates, says Roy Nasrallah, the general manager of Geo & Logic, a business in Dubai that specialises in geographic information systems.
Still, Mr Nasrallah says his company has sold about 6,000 subscriptions to businesses that want to track online where and when the vehicles in their fleets go. The cost for outfitting them with Geo & Logic's technologycosts Dh1,700 annually or Dh1,600 plus Dh1,080 annually depending on whether it is leased or purchased.
nparmar@thenational.ae
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MATCH INFO
Uefa Champions League semi-finals, second leg:
Liverpool (0) v Barcelona (3), Tuesday, 11pm UAE
Game is on BeIN Sports
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How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
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The Perfect Couple
Starring: Nicole Kidman, Liev Schreiber, Jack Reynor
Creator: Jenna Lamia
Rating: 3/5
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Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
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Company profile
Name: Back to Games and Boardgame Space
Started: Back to Games (2015); Boardgame Space (Mark Azzam became co-founder in 2017)
Founder: Back to Games (Mr Azzam); Boardgame Space (Mr Azzam and Feras Al Bastaki)
Based: Dubai and Abu Dhabi
Industry: Back to Games (retail); Boardgame Space (wholesale and distribution)
Funding: Back to Games: self-funded by Mr Azzam with Dh1.3 million; Mr Azzam invested Dh250,000 in Boardgame Space
Growth: Back to Games: from 300 products in 2015 to 7,000 in 2019; Boardgame Space: from 34 games in 2017 to 3,500 in 2019
Jawan
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Indoor Cricket World Cup
Venue Insportz, Dubai, September 16-23
UAE squad Saqib Nazir (captain), Aaqib Malik, Fahad Al Hashmi, Isuru Umesh, Nadir Hussain, Sachin Talwar, Nashwan Nasir, Prashath Kumara, Ramveer Rai, Sameer Nayyak, Umar Shah, Vikrant Shetty