You've got to fake it, to make it, goes the mantra. Somewhat implausibly, though, we're talking local shops and not some wannabe celebrity.
Amid the doom and gloom on the UK's high streets, councils are turning to fake shops to try to persuade entrepreneurs and independent retailers to take leases in their benighted high streets.
Harrow, in west London, is the latest council to pay thousands to a company called Shopjacket to create what is claimed to be the capital's first high-tech "fake shop".
A former dog-grooming parlour (even our pets are on austerity measures) has been made over with a weatherproof aluminium fascia, emblazoned with the slogan: this retail space could be yours.
One in five shops in north Harrow is empty, a figure that is slightly worse than the national average of 15 per cent for vacancies, according to the Local Data Company, a research firm.
In some towns - the likes of Rotherham and Margate - the vacancy figure is close to a third as retailers struggle to pull themselves out of the mire, despite the fact the recession has ended.
Consumers in the UK are struggling. For the first time in more than three decades, real incomes are growing at a slower rate than inflation, with soaring food, petrol and household energy bills gnawing into disposable incomes.
The effects of this are now being felt. Retail sales, which grew strongly in April thanks to Easter and the royal wedding, have since been disappointing and a string of UK retailers have delivered poor trading statements.
The latest figures from the Confederation of British Industry showed that sales of goods on Britain's high streets this month fell for the first time in a year.
Combine the belt-tightening with some of the prevailing trends in the retail world - internet shopping, the big brands becoming ever more dominant and the desire by chain retailers to operate from large, big-box units in out-of-town locations - and there seems little hope of rescuing the high street.
A fake facade looks more like a sticking plaster than a panacea.
The high street's only hope is the independent retailer - and in the widest possible sense of the word: a retailer of coffee, a sandwich seller or someone who sells osteopathy or hairdressing, not just traditional shopkeepers.
In a typical north London street near my home, a couple of "shops" have opened in the past two months. These are a tiny cafe and a bijou deli.
These new business owners are taking a risk, but the shops have proved popular and locals have a vested interest in seeing them succeed.
Council landlords who want to reinvigorate their high streets and shopping parades should look at giving rate rebates and cutting rents to a minimum, rather than spending money on window dressing.
At the same time, the big retailers - Arcadia, Sainsbury's, Mothercare - have tired of running outlets in poky high street units. Their customers cannot park easily near them and the pavement outside is often dirty or blocked by ugly street furniture.
Shoppers and retailers would far rather have a nice new shopping centre - out-of-town or not - in which to display or buy their wares.
But the construction downturn has caused problems for retailers who cannot find enough space in the premier shopping centres, where they all want to be.
Europe's largest urban shopping centre will open in Stratford, east London, in September, next to the 2012 Olympic park.
Westfield's Stratford City mall is one of only a few new major schemes in development, after the credit crunch halted many projects.
That means the bigger, more successful retailers will spend more time and money than ever, on making sure they are in the latest mall where they can control the customer ambience and shopping experience - a trick they learnt from the supermarkets.
They are rapidly leaving "secondary" towns to sink or swim.
The latest report on the retail market from the surveying company Colliers underlines that there is no easy way to reverse the rot on the high street, even with the government appointment of straight-talking TV retail guru, Mary Portas, to revitalise British town centres.
Colliers says that almost a quarter of British towns in its survey of 364 are "failing" and a further 42 are "degenerating".
The omens are not good. Harrow's fake shop may be as close to the real thing as it gets, in the next few years.
business@thenational.ae
Blackpink World Tour [Born Pink] In Cinemas
Starring: Rose, Jisoo, Jennie, Lisa
Directors: Min Geun, Oh Yoon-Dong
Rating: 3/5
Why does a queen bee feast only on royal jelly?
Some facts about bees:
The queen bee eats only royal jelly, an extraordinary food created by worker bees so she lives much longer
The life cycle of a worker bee is from 40-60 days
A queen bee lives for 3-5 years
This allows her to lay millions of eggs and allows the continuity of the bee colony
About 20,000 honey bees and one queen populate each hive
Honey is packed with vital vitamins, minerals, enzymes, water and anti-oxidants.
Apart from honey, five other products are royal jelly, the special food bees feed their queen
Pollen is their protein source, a super food that is nutritious, rich in amino acids
Beewax is used to construct the combs. Due to its anti-fungal, anti-bacterial elements, it is used in skin treatments
Propolis, a resin-like material produced by bees is used to make hives. It has natural antibiotic qualities so works to sterilize hive, protects from disease, keeps their home free from germs. Also used to treat sores, infection, warts
Bee venom is used by bees to protect themselves. Has anti-inflammatory properties, sometimes used to relieve conditions such as rheumatoid arthritis, nerve and muscle pain
Honey, royal jelly, pollen have health enhancing qualities
The other three products are used for therapeutic purposes
Is beekeeping dangerous?
As long as you deal with bees gently, you will be safe, says Mohammed Al Najeh, who has worked with bees since he was a boy.
“The biggest mistake people make is they panic when they see a bee. They are small but smart creatures. If you move your hand quickly to hit the bees, this is an aggressive action and bees will defend themselves. They can sense the adrenalin in our body. But if we are calm, they are move away.”
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Company Profile
Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million
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SPECS
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More on Quran memorisation:
West Asia rugby, season 2017/18 - Roll of Honour
Western Clubs Champions League - Winners: Abu Dhabi Harlequins; Runners up: Bahrain
Dubai Rugby Sevens - Winners: Dubai Exiles; Runners up: Jebel Ali Dragons
West Asia Premiership - Winners: Jebel Ali Dragons; Runners up: Abu Dhabi Harlequins
UAE Premiership Cup - Winners: Abu Dhabi Harlequins; Runners up: Dubai Exiles
UAE Premiership - Winners: Dubai Exiles; Runners up: Abu Dhabi Harlequins
How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
Israel Palestine on Swedish TV 1958-1989
Director: Goran Hugo Olsson
Rating: 5/5
The specs
Engine: 1.5-litre turbo
Power: 181hp
Torque: 230Nm
Transmission: 6-speed automatic
Starting price: Dh79,000
On sale: Now
Company%20Profile
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THE%20SPECS
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COMPANY%20PROFILE
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Company%20profile
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Five expert hiking tips
- Always check the weather forecast before setting off
- Make sure you have plenty of water
- Set off early to avoid sudden weather changes in the afternoon
- Wear appropriate clothing and footwear
- Take your litter home with you
MATCH INFO
World Cup qualifier
Thailand 2 (Dangda 26', Panya 51')
UAE 1 (Mabkhout 45 2')
Tenet
Director: Christopher Nolan
Stars: John David Washington, Robert Pattinson, Elizabeth Debicki, Dimple Kapadia, Michael Caine, Kenneth Branagh
Rating: 5/5
TRAP
Starring: Josh Hartnett, Saleka Shyamalan, Ariel Donaghue
Director: M Night Shyamalan
Rating: 3/5
BAD%20BOYS%3A%20RIDE%20OR%20DIE
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The major Hashd factions linked to Iran:
Badr Organisation: Seen as the most militarily capable faction in the Hashd. Iraqi Shiite exiles opposed to Saddam Hussein set up the group in Tehran in the early 1980s as the Badr Corps under the supervision of the Iran Revolutionary Guards Corps (IRGC). The militia exalts Iran’s Supreme Leader Ali Khamenei but intermittently cooperated with the US military.
Saraya Al Salam (Peace Brigade): Comprised of former members of the officially defunct Mahdi Army, a militia that was commanded by Iraqi cleric Moqtada Al Sadr and fought US and Iraqi government and other forces between 2004 and 2008. As part of a political overhaul aimed as casting Mr Al Sadr as a more nationalist and less sectarian figure, the cleric formed Saraya Al Salam in 2014. The group’s relations with Iran has been volatile.
Kataeb Hezbollah: The group, which is fighting on behalf of the Bashar Al Assad government in Syria, traces its origins to attacks on US forces in Iraq in 2004 and adopts a tough stance against Washington, calling the United States “the enemy of humanity”.
Asaeb Ahl Al Haq: An offshoot of the Mahdi Army active in Syria. Asaeb Ahl Al Haq’s leader Qais al Khazali was a student of Mr Al Moqtada’s late father Mohammed Sadeq Al Sadr, a prominent Shiite cleric who was killed during Saddam Hussein’s rule.
Harakat Hezbollah Al Nujaba: Formed in 2013 to fight alongside Mr Al Assad’s loyalists in Syria before joining the Hashd. The group is seen as among the most ideological and sectarian-driven Hashd militias in Syria and is the major recruiter of foreign fighters to Syria.
Saraya Al Khorasani: The ICRG formed Saraya Al Khorasani in the mid-1990s and the group is seen as the most ideologically attached to Iran among Tehran’s satellites in Iraq.
(Source: The Wilson Centre, the International Centre for the Study of Radicalisation)
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THE SPECS
Engine: Four-cylinder 2.5-litre
Transmission: Seven-speed auto
Power: 165hp
Torque: 241Nm
Price: Dh99,900 to Dh134,000
On sale: now
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COMPANY%20PROFILE
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Our legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
Match info
Karnataka Tuskers 110-3
J Charles 35, M Pretorius 1-19, Z Khan 0-16
Deccan Gladiators 111-5 in 8.3 overs
K Pollard 45*, S Zadran 2-18