Etisalat shows corporate conscience with projects

The mobile operator Etisalat has highlighted corporate social responsibility as a key pillar in its operations.

The mobile operator Etisalat has highlighted corporate social responsibility (CSR) as a key pillar in its operations.

The group launched its first CSR & Sustainability Report at the CSR Summit in Dubai yesterday.

"CSR is embedded within our vision and our strategy," said Ahmed bin Ali, a senior vice-president of corporate communications at Etisalat Group.

"We want to be the most admired telco in the emerging markets and the world and to be admired, we need to have a lot of involvement in CSR activities."

The group, which supports the United National Global Compact, has supported more than 40 development, humanitarian and charity footprints across its 15 markets since 2012.

One such project is Origin in Egypt, where Etisalat Misr is addressing the challenges of water security across 19 governorates in the country.

The operator is helping to bring clean water to 500,000 people on a daily basis and aims to increase this to 700,000 by the end of this year. Etisalat Misr has also donated 31 kidney dialysis machines and stations to hospitals in the country.

Other initiatives include education projects in Africa, the rehabilitation and restoration of schools, distribution of food aid and medical assistance.