Manchester City is partnering in the Middle East with life insurer Zurich International Life, who will become the club’s official insurance partner in the UAE. The collaboration will entail a range of digital and e-sports activities, including an online FIFA tournament for Manchester City fans, casual gamers and e-sports enthusiasts. “Over the last few years, Manchester City has been able to expand our digital and e-sports offering and I am pleased that Zurich will be joining us on this journey as we discover new ways in which our audiences engage with the club," Stephan Cieplik, senior vice president of global partnerships at City Football Group, said. The new partnership builds on Zurich’s previous sporting partnerships in cricket and golf, as well as the recently announced partnership with Mumbai City FC, through which it became the club’s official insurance partner in India and the UAE. City Football Group is currently providing advisory services to Mumbai City FC and has entered into an agreement to acquire a majority investment in the club. The purchase is pending final approvals. “At Zurich, we are always looking for ways to connect with our communities. We are also passionate about sports and promoting a sense of togetherness, and I am very excited to be joining forces with Manchester City on this journey," Walter Jopp, chief executive of Zurich in the Middle East, said. "We are certainly ready for kick-off.”
