Private sector 'must be bolder' on economic integration in Mena region, Davos forum told

Majid Al Futtaim launches Menap barometer to measure how greater movement of people, data and goods will help to close gap with other regions

Majid Al Futtaim’s Menap barometer was launched in Davos on Wednesday, during the WEF's Annual Meeting. Bloomberg

The private sector must take a “bolder role” to help improve the flow of talent, data and goods to boost growth, according to the company behind a new research tool to measure the potential of greater economic integration in the Mena region.

Majid Al Futtaim’s Menap Economic Integration Barometer, launched on Wednesday in Davos, provides a baseline “from which to assess our progress, providing transparent and systematic tracking to trigger dialogue and initiate action”, it said.

Developed in partnership with the World Economic Forum and consultants McKinsey & Company, the barometer shows intraregional exports account for only 2.9 per cent of total gross domestic product, compared to to a global average of 7.9 per cent and 22 per cent across the EU, Norway, Switzerland and the UK.

However, its global exports are valued at 34 per cent of gross domestic product, compared with a global average of 25.5 per cent, thanks to the hydrocarbons industry.

While unemployment compares favourably to the global average, of the nearly 15 million people who migrated intra-regionally in Menap region — comprising the Middle East, North Africa, Afghanistan and Pakistan — in 2019, about 50 per cent of the professionals who moved left the region completely.

In 2021, 0.5 per cent of the total population left North America in 2021, compared to the Menap region's 2 per cent.

The intraregional flow of intellectual property is only 1.4 per cent, compared with 62 per cent in the EU, Norway, Switzerland and the UK.

While 8.5 per cent of the world's population are in the Middle East, it only accounts for 3.4 per cent of global GDP.

“We see, based on pure math, a $2.5 trillion GDP opportunity just by the Mena region catching up with global averages,” said Ahmed Ismail, chief executive at Majid Al Futtaim Holding, during a discussion at the World Economic Forum's Annual Meeting.

The company operates shopping malls, including Mall of the Emirates, other retail and leisure businesses, and is also a developer of real estate communities across markets in the Middle East, Africa, and Asia.

“If we were operating Mena and Mena had caught up to the global average, our business will be two to three times the size it is now,” said Mr Ismail.

“So, it is also a great opportunity for the private sector to see, not just the good for the region in terms of employment, social cohesion, investments, education, etc. It is also good for business because it will allow all of our businesses out of [the] Mena [region] to dream to scale up.”

The barometer becomes a call for action for the private sector to come together and think about initiatives it can adopt and try to “drive integration around free movement of goods, movement of people, capital, intellectual property”, said Mr Ismail.

Governments in the region have so far taken the lead on making progress to close the gap but it is time for the private sector to take a “bolder role”, he said.

“The path forward for us is for the private sector not to delegate its responsibility to the government,” said Mr Ismail.

The group chief executive of e&, Hatem Dowidar, said the telecoms sector offered a good example of how capital could flow successfully between countries in the region.

“Data movement, in terms of connectivity in the region, is growing. And there are lots of investments in it. So, the amount of cables that are starting to run now, coming from India, all around the GCC and then into Africa, and North Africa, is growing,” said Mr Dowidar.

Majid Jafar, vice-chairman of the Crescent Group and chief executive of Crescent Petroleum, said what existed in the Gulf economies was a “good starting point” for greater integration.

“The benefits of trade or investment are where you have differences in competitive advantage. And actually, the Gulf economies, by and large, are quite similar. So, the benefits will be when that integration happens with the wider Mena region, the big population centres that actually have larger markets in terms of consumers, and perhaps advantages in other areas.”

Mr Dowidar highlighted the strength of Gulf economies — which already have a customs union — and their ability to drive greater integration.

“We have a very, very strong engine with the UAE and Saudi Arabia, being big investors, big countries that are economically large compared to all others in the region,” he said.

“And as a local motor for the region, if these two countries continue to invest and continue having to build leadership, I think there is a very good chance of success of pulling the rest of the region behind them and creating better affluence.”

McKinsey's Sven Smit said job creation would be key for any successful integration.

“What will be needed next to the barometer, which just says here is the baseline, is 'what is the narrative for this region?', which is very diverse,” said Mr Smit, a senior partner and chair of McKinsey Global Institute.

“I will argue … this starts with jobs as a region is not inclusive to society if people are not empowered to have a job, to be part of education, or have health care … affordable housing and all that kind of stuff.”