If you drive along The Walk at Jumeirah Beach Residence, you might feel out of place if you are behind the wheel of anything less than a Ferrari or a Lamborghini.
But it might be hard to justify rushing out to buy a super car just to make that drive.
Dubai firms have come up with a solution, of sorts, tapping greater demand for high-end rental sports cars. Bravo Luxury Car Rentals is one such company, with a fleet that includes a Rolls-Royce Phantom Drophead, a Ferrari Italia 458, a Mercedes-Benz SLS, and a Bentley Continental GT. For the privilege of having such a car for 24 hours, the price is Dh5,000 (US$1,361).
"Business has been excellent," says Imraz Aniff, the director of operations at Bravo Luxury Car Rentals, which was launched only about a year ago. "Every month we see that there's a growth in the revenue. We are almost crossing a million dirhams every month."
Bravo, which is based in Al Quoz in Dubai, started out with a fleet of 20 cars and has doubled the number. By the end of the year, Mr Aniff says, the company plans to have 60 cars and is thinking of adding Bugattis and the Rolls-Royce Ghost to the fleet.
The cars are insured, but a customer would have to pay a deductible of about Dh10,000 in case of an accident that is his or her fault.
Although the Ferrari Italia has a top speed of 325kph, Bravo is determined that customers not test the car's limits on Sheikh Zayed Road, the main artery through Dubai. "We have trackers … in the vehicles," says Mr Aniff. "If it is at the top speed, we call the customer and tell him 'sir, slow down'."
rbundhun@thenational.ae
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Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
The%20specs
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UAE v Gibraltar
What: International friendly
When: 7pm kick off
Where: Rugby Park, Dubai Sports City
Admission: Free
Online: The match will be broadcast live on Dubai Exiles’ Facebook page
UAE squad: Lucas Waddington (Dubai Exiles), Gio Fourie (Exiles), Craig Nutt (Abu Dhabi Harlequins), Phil Brady (Harlequins), Daniel Perry (Dubai Hurricanes), Esekaia Dranibota (Harlequins), Matt Mills (Exiles), Jaen Botes (Exiles), Kristian Stinson (Exiles), Murray Reason (Abu Dhabi Saracens), Dave Knight (Hurricanes), Ross Samson (Jebel Ali Dragons), DuRandt Gerber (Exiles), Saki Naisau (Dragons), Andrew Powell (Hurricanes), Emosi Vacanau (Harlequins), Niko Volavola (Dragons), Matt Richards (Dragons), Luke Stevenson (Harlequins), Josh Ives (Dubai Sports City Eagles), Sean Stevens (Saracens), Thinus Steyn (Exiles)
COMPANY PROFILE
Initial investment: Undisclosed
Investment stage: Series A
Investors: Core42
Current number of staff: 47
The Word for Woman is Wilderness
Abi Andrews, Serpent’s Tail
The biog
Mission to Seafarers is one of the largest port-based welfare operators in the world.
It provided services to around 200 ports across 50 countries.
They also provide port chaplains to help them deliver professional welfare services.
COMPANY PROFILE
Name: Almnssa
Started: August 2020
Founder: Areej Selmi
Based: Gaza
Sectors: Internet, e-commerce
Investments: Grants/private funding
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The specs
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
Transmission: Eight-speed auto
Fuel economy, combined: 6.5L/100km
On sale: December
Price: From Dh330,000 (estimate)
How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
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Kill%20Bill%20Volume%201
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The specs
Engine: 77.4kW all-wheel-drive dual motor
Power: 320bhp
Torque: 605Nm
Transmission: Single-speed automatic
Price: From Dh219,000
On sale: Now
COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
The%20specs
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