Emirates, the largest airline in the world, unveiled a new first class suite on the first day of the Dubai Airshow for its Boeing 777-300 fleet- and said is rolling out an advertising campaign fronted by Top Gear presenter Jeremy Clarkson.
It's the "first of its type in the world" and took four years in the design process, the carrier's president Tim Clark said. The new first class cabins are inspired by Mercedes-Benz, who Emirates approached in 2014.
"Many carriers are responding to the perceived demise of first class by offering new business class options..."At Emirates we still see demand for first class remains very strong. So the notion that we would eliminate first class on our planes is wrong."
Emirates is the largest operator of Boeing 777 aircraft as well as A380s. The airline has 165 Boeing 777s in its fleet with an additional 164 on firm order, which include 150 next generation 777x aircraft. Emirates also has 100 A380s in operation with 42 more on order. The carrier operates the Boeing 777s to 140 destinations.
The new first class cabin on the Boeing 777 features a sleek modern design with soft leather seating, hi-tech control panels and mood lighting. Each of the six fully enclosed private suites have floor to ceiling doors with a window view. The new design was created in collaboration with Boeing, Rockwell Collins interior system, Jacques Pierre Jean Design studio, Panasonic, and Seattle-based design firm Teague.
"This is the first time an Emirates product has been so influenced by another luxury brand, but it is a natural fit as both Emirates and Mercedes-Benz have the same unwavering commitment to fine detail, uncompromising quality, and a drive to push the boundaries,” said Clark.
The multi-million dollar upgrade comprises newly designed seats in business class inspired by the interior of a modern sports car, the carrier said. The leather seats have a diamond stitch pattern in neutral cream colors and are fully reclinable into a flat sleeping position.
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Read more:
In boon to Boeing Emirates orders 40 Dreamliners worth $15.1 billion
Business Extra podcast: To the Dubai Airshow and beyond
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The new economy class cabin has a soft grey and blue colour palette. All cabins are equipped with an overhauled in-flight entertainment system.
The newly upgraded Emirates 777 aircraft will enter commercial service December 1 on flights to Geneva and Brussels.
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Blackpink World Tour [Born Pink] In Cinemas
Starring: Rose, Jisoo, Jennie, Lisa
Directors: Min Geun, Oh Yoon-Dong
Rating: 3/5
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The specs
Engine: 2.7-litre 4-cylinder Turbomax
Power: 310hp
Torque: 583Nm
Transmission: 8-speed automatic
Price: From Dh192,500
On sale: Now
How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
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Company Profile
Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million
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UAE currency: the story behind the money in your pockets
WORLD CUP SQUAD
Dimuth Karunaratne (Captain), Angelo Mathews, Avishka Fernando, Lahiru Thirimanne, Kusal Mendis (wk), Kusal Perera (wk), Dhananjaya de Silva, Thisara Perera, Isuru Udana, Jeffrey Vandersay, Jeevan Mendis, Milinda Siriwardana, Lasith Malinga, Suranga Lakmal, Nuwan Pradeep
COMPANY%20PROFILE%20
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Greatest of All Time
Starring: Vijay, Sneha, Prashanth, Prabhu Deva, Mohan
What is a Ponzi scheme?
A fraudulent investment operation where the scammer provides fake reports and generates returns for old investors through money paid by new investors, rather than through ligitimate business activities.
Profile of MoneyFellows
Founder: Ahmed Wadi
Launched: 2016
Employees: 76
Financing stage: Series A ($4 million)
Investors: Partech, Sawari Ventures, 500 Startups, Dubai Angel Investors, Phoenician Fund
PROFILE
Name: Enhance Fitness
Year started: 2018
Based: UAE
Employees: 200
Amount raised: $3m
Investors: Global Ventures and angel investors
So what is Spicy Chickenjoy?
Just as McDonald’s has the Big Mac, Jollibee has Spicy Chickenjoy – a piece of fried chicken that’s crispy and spicy on the outside and comes with a side of spaghetti, all covered in tomato sauce and topped with sausage slices and ground beef. It sounds like a recipe that a child would come up with, but perhaps that’s the point – a flavourbomb combination of cheap comfort foods. Chickenjoy is Jollibee’s best-selling product in every country in which it has a presence.
SPECS%3A%20Polestar%203
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Israel Palestine on Swedish TV 1958-1989
Director: Goran Hugo Olsson
Rating: 5/5
The%20specs
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The%20Boy%20and%20the%20Heron
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How to watch Ireland v Pakistan in UAE
When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.
Lowest Test scores
26 - New Zealand v England at Auckland, March 1955
30 - South Africa v England at Port Elizabeth, Feb 1896
30 - South Africa v England at Birmingham, June 1924
35 - South Africa v England at Cape Town, April 1899
36 - South Africa v Australia at Melbourne, Feb. 1932
36 - Australia v England at Birmingham, May 1902
36 - India v Australia at Adelaide, Dec. 2020
38 - Ireland v England at Lord's, July 2019
42 - New Zealand v Australia in Wellington, March 1946
42 - Australia v England in Sydney, Feb. 1888
KEY DEVELOPMENTS IN MARITIME DISPUTE
2000: Israel withdraws from Lebanon after nearly 30 years without an officially demarcated border. The UN establishes the Blue Line to act as the frontier.
2007: Lebanon and Cyprus define their respective exclusive economic zones to facilitate oil and gas exploration. Israel uses this to define its EEZ with Cyprus
2011: Lebanon disputes Israeli-proposed line and submits documents to UN showing different EEZ. Cyprus offers to mediate without much progress.
2018: Lebanon signs first offshore oil and gas licencing deal with consortium of France’s Total, Italy’s Eni and Russia’s Novatek.
2018-2019: US seeks to mediate between Israel and Lebanon to prevent clashes over oil and gas resources.