Apple’s new larger-screen iPhones topped 4 million in pre-orders in the first 24 hours, surpassing earlier releases as demand for the smartphones outstrips supply.
Deliveries of the iPhone 6 and iPhone 6 Plus will start at the end of this week, when the smartphones officially go on sale, and a backlog will mean that many won’t receive their handsets until next month, the Cupertino, California-based company said in a statement. Apple said there will be devices in stock in stores on September 19 and encouraged customers to arrive early or order online for in-store pickup. The devices are scheduled to be available in the UAE from September 26.
Chief executive Tim Cook is counting on the bigger phones to counter Samsung’s larger displays and to usher in demand for other products Apple introduced last week, from the Apple Watch to the credit card-substituting Apple Pay service. The company had indicated that the new smartphones would take as many as four weeks to ship. The iPhone 6 has a 4.7-inch display and the iPhone 6 Plus has a 5.5-inch one, while the previous iPhones have a 4-inch screen.
“It speaks to the pent-up demand for a larger iPhone,” Tim Bajarin, an analyst at Creative Strategies, said in a telephone interview. “Apple will actually have record quarters for the minimum of the next two years just because of this kind of demand.”
The pre-orders are double the 2 million Apple announced in 2012 when it released the iPhone 5, and compares with the 9 million the company sold during the opening weekend last year for the iPhone 5s and 5c.
“We are thrilled customers love them as much as we do,” Mr Cook said.
The iPhone remains the most important piece of Apple’s business. The handset accounted for about half of Apple’s $171 billion in revenue last fiscal year. With sales of the iPad slowing down, the company needs to keep the iPhone a blockbuster in order to maintain growth.
Apple fell less than 1 per cent to $101.60 at the close in New York. The shares are up 27 per cent this year, compared with a 7.3 per cent gain for the Standard & Poor’s 500 Index.
The iPhone 6 costs $199 to $399 with a two-year contract, while the 6 Plus is priced at $299 to $499. The devices will come in silver, gold and space gray.
Demand for the handsets has Apple poised to sell more than 61 million iPhones in the December quarter, surpassing last year’s record 51 million sold, Barclays said in a note today.
“We believe significant demand will even spill into the March and June quarters given supply and the timing of shipments in China,” Ben Reitzes, an analyst at Barclays, wrote in the note.
This isn’t the first time Apple and phone carriers have seen iPhone models delayed well before they were available in stores. In 2012, the iPhone 5 was delayed for shipment by a week after a rush of orders, and in 2011 the iPhone 4S sold out at AT&T, Verizon Wireless, and Sprint Nextel Corp. only five days after pre-orders began.
The new devices will go on sale first in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK On September 26, 20 additional countries will begin selling the handsets.
China, one of Apple’s biggest markets, won’t get the new devices at first, though the company said it plans to have the handsets in 115 countries by the end of the year.
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The%20specs
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The specs
Engine: Long-range single or dual motor with 200kW or 400kW battery
Transmission: Single-speed automatic
Max touring range: 620km / 590km
Price: From Dh250,000 (estimated)
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Blackpink World Tour [Born Pink] In Cinemas
Starring: Rose, Jisoo, Jennie, Lisa
Directors: Min Geun, Oh Yoon-Dong
Rating: 3/5
Greatest of All Time
Starring: Vijay, Sneha, Prashanth, Prabhu Deva, Mohan
Israel Palestine on Swedish TV 1958-1989
Director: Goran Hugo Olsson
Rating: 5/5
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'Saand Ki Aankh'
Produced by: Reliance Entertainment with Chalk and Cheese Films
Director: Tushar Hiranandani
Cast: Taapsee Pannu, Bhumi Pednekar, Prakash Jha, Vineet Singh
Rating: 3.5/5 stars
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more from Janine di Giovanni
Emergency phone numbers in the UAE
Estijaba – 8001717 – number to call to request coronavirus testing
Ministry of Health and Prevention – 80011111
Dubai Health Authority – 800342 – The number to book a free video or voice consultation with a doctor or connect to a local health centre
Emirates airline – 600555555
Etihad Airways – 600555666
Ambulance – 998
Knowledge and Human Development Authority – 8005432 ext. 4 for Covid-19 queries
The bio
Date of Birth: April 25, 1993
Place of Birth: Dubai, UAE
Marital Status: Single
School: Al Sufouh in Jumeirah, Dubai
University: Emirates Airline National Cadet Programme and Hamdan University
Job Title: Pilot, First Officer
Number of hours flying in a Boeing 777: 1,200
Number of flights: Approximately 300
Hobbies: Exercising
Nicest destination: Milan, New Zealand, Seattle for shopping
Least nice destination: Kabul, but someone has to do it. It’s not scary but at least you can tick the box that you’ve been
Favourite place to visit: Dubai, there’s no place like home
The%20Specs
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The specs
Engine: 2.0-litre 4-cyl turbo
Power: 201hp at 5,200rpm
Torque: 320Nm at 1,750-4,000rpm
Transmission: 6-speed auto
Fuel consumption: 8.7L/100km
Price: Dh133,900
On sale: now
BORDERLANDS
Starring: Cate Blanchett, Kevin Hart, Jamie Lee Curtis
Director: Eli Roth
Rating: 0/5
Jawan
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Jewel of the Expo 2020
252 projectors installed on Al Wasl dome
13.6km of steel used in the structure that makes it equal in length to 16 Burj Khalifas
550 tonnes of moulded steel were raised last year to cap the dome
724,000 cubic metres is the space it encloses
Stands taller than the leaning tower of Pisa
Steel trellis dome is one of the largest single structures on site
The size of 16 tennis courts and weighs as much as 500 elephants
Al Wasl means connection in Arabic
World’s largest 360-degree projection surface
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WHY%20AAYAN%20IS%20'PERFECT%20EXAMPLE'
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