The most telling moment in the week-long test of wills between Hosni Mubarak and his people was arguably the unplugging of the internet and mobile network. It was yet another example of how we Arabs simply don't understand the value of good communication between an organisation and its public.
In this case the "organisation" is Mr Mubarak's 30-year grip on Egypt's reins of power, and the public is the 80 million Egyptians who have apparently shed what the Swiss-German historian Jacob Burckhardt might have called the "veil woven of faith, illusion and childish prepossession".
Time for some crisis management, you would think. But with his organisation's back to the wall, what does Baba Hosni do? At precisely the moment he should have been talking to his public, like a parent punishing a naughty child he switches off the internet and mobile phone communication. By denying his people the right to communicate he was to an extent validating their grievances.
Denying access down the social-networking grid may have stopped the people tweeting and sending text messages about police brutality and being denied the right to peaceful protest, but what Mr Mubarak could not control was outer space (yes, I know. I was shocked to learn that too).
So he was unable to gag the BBC, CNN, Sky News, France 24, Al Jazeera and the rest from reporting on the fact that Egyptians couldn't access Facebook and Twitter. It was a spectacular own goal.
The region was becoming twitchy but only Bashar al Assad knew what he had to do. The Syrian president, whose legitimacyhas also been brought into question, gave a rare interview to The New York Times in which he sought to come across as a thoroughly modern leader.
"Real reform," Mr al Assad said, "is about how to open up society and how to start dialogue."
He went on to compare the governments of the Middle East with stagnant water: "You will have pollution and microbes, and because you have had this stagnation for decades … we were plagued with microbes."
Arab public relations has been plagued with a lot more than microbes. The private sector is beginning to get it but effective crisis management, media relations and brand building - the PR basics - are still mystifying to all but the most enlightened Middle East organisations.
Take the Arab-Israeli conflict. We Arabs are among the kindest, most generous people on earth, but get us excited or angry and the room begins to empty.
In the early 1970s, the Palestinians were the first to realise that extremism and PR were not good bedfellows. No one was going to sympathise with people who hijacked aeroplanes and killed athletes at the world's biggest sporting event, irrespective of the injustice being inflicted on them.
Even today, the now moderate Fatah still has trouble getting its message across, especially when it goes toe to toe with those smooth, European-sounding Israelis.
The Palestinian politician Hanan Ashrawi may be a distinguished academic and tireless campaigner for the rights of her people, but she still has the aura of a 1970s firebrand (and she is arguably the best they have).
Compare her to the suave Mark Regev, the spokesman for the prime minister of Israel and adviser on foreign press and public affairs. In his Brooks Brothers button-down shirt, talking calmly in English (he was raised in Australia) about defence and security and the international community, Mr Regev is the one who wins the viewers' sympathy on CNN, even though his is a nation that operates its own brand of apartheid.
Even competing with the dollars available to the American Israel Public Affairs Committee, it is extraordinary the Palestinians have not found spokesmen or women to match this slick rhetoric and start to win back substantial chunks of public support.
In short, the Palestinians need to find analytical minds that look a million dollars (yes, looks are important) to spread the word. If they have an American, British or European accent, so much the better. People will suddenly think: "They can't be all bad. They talk and dress like us. Oh, and look, he went to Oxford."
Trust me, the world will wake up. They may not agree with everything they say but they will remember them. And that's what counts.
But then again, the Arabs have never approved of the spokesman. There is something about hierarchy and prestige. They feel the public will listen only to the top man.
And yet this week, the biggest man on the block, Barack Obama, leaves his administration's views on Egypt to Robert Gibbs, his White House press secretary. Mr Gibbs, 39, may not look like George Clooney but he is a skilled fielder of questions. An Egyptian Gibbs might not have been able to save the Mubarak regime but at least he would have had the ear of the press.
And it's not just about politics either. There is something very crude about how corporate PR is conducted in the Arab media. Good PR should not have the client's fingerprints all over it but a quick flick through most of the local glossy magazines, in which content can be directly linked to advertising, will turn up more dabs than a crime scene.
Readers aren't stupid and many will have rumbled that they are not getting genuine editorial integrity.
If the Mubaraks had appeared in Hello, things might have been different. Then again, perhaps not.
Michael Karam is a publishing and communications consultant based in Beirut
COMPANY%20PROFILE
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How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
The specs
Engine: 2.7-litre 4-cylinder Turbomax
Power: 310hp
Torque: 583Nm
Transmission: 8-speed automatic
Price: From Dh192,500
On sale: Now
ESSENTIALS
The flights
Etihad (etihad.com) flies from Abu Dhabi to Mykonos, with a flight change to its partner airline Olympic Air in Athens. Return flights cost from Dh4,105 per person, including taxes.
Where to stay
The modern-art-filled Ambassador hotel (myconianambassador.gr) is 15 minutes outside Mykonos Town on a hillside 500 metres from the Platis Gialos Beach, with a bus into town every 30 minutes (a taxi costs €15 [Dh66]). The Nammos and Scorpios beach clubs are a 10- to 20-minute walk (or water-taxi ride) away. All 70 rooms have a large balcony, many with a Jacuzzi, and of the 15 suites, five have a plunge pool. There’s also a private eight-bedroom villa. Double rooms cost from €240 (Dh1,063) including breakfast, out of season, and from €595 (Dh2,636) in July/August.
How to donate
Send “thenational” to the following numbers or call the hotline on: 0502955999
2289 – Dh10
2252 – Dh 50
6025 – Dh20
6027 – Dh 100
6026 – Dh 200
Company%20Profile
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Race card:
6.30pm: Baniyas (PA) Group 2 Dh195,000 1,400m.
7.05pm: Maiden (TB) Dh165,000 1,400m.
7.40pm: Handicap (TB) Dh190,000 1,200m.
8.15pm: Maiden (TB) Dh165,000 1,200m.
8.50pm: Rated Conditions (TB) Dh240,000 1,600m.
9.20pm: Handicap (TB) Dh165,000 1,400m.
10pm: Handicap (TB) Dh175,000 2,000m.
Ads on social media can 'normalise' drugs
A UK report on youth social media habits commissioned by advocacy group Volteface found a quarter of young people were exposed to illegal drug dealers on social media.
The poll of 2,006 people aged 16-24 assessed their exposure to drug dealers online in a nationally representative survey.
Of those admitting to seeing drugs for sale online, 56 per cent saw them advertised on Snapchat, 55 per cent on Instagram and 47 per cent on Facebook.
Cannabis was the drug most pushed by online dealers, with 63 per cent of survey respondents claiming to have seen adverts on social media for the drug, followed by cocaine (26 per cent) and MDMA/ecstasy, with 24 per cent of people.
Company Profile
Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million
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HUNGARIAN GRAND PRIX RESULT
1. Sebastian Vettel, Ferrari 1:39:46.713
2. Kimi Raikkonen, Ferrari 00:00.908
3. Valtteri Bottas, Mercedes-GP 00:12.462
4. Lewis Hamilton, Mercedes-GP 00:12.885
5. Max Verstappen, Red Bull Racing 00:13.276
6. Fernando Alonso, McLaren 01:11.223
7. Carlos Sainz Jr, Toro Rosso 1 lap
8. Sergio Perez, Force India 1 lap
9. Esteban Ocon, Force India 1 lap
10. Stoffel Vandoorne, McLaren 1 lap
11. Daniil Kvyat, Toro Rosso 1 lap
12. Jolyon Palmer, Renault 1 lap
13. Kevin Magnussen, Haas 1 lap
14. Lance Stroll, Williams 1 lap
15. Pascal Wehrlein, Sauber 2 laps
16. Marcus Ericsson, Sauber 2 laps
17r. Nico Huelkenberg, Renault 3 laps
r. Paul Di Resta, Williams 10 laps
r. Romain Grosjean, Haas 50 laps
r. Daniel Ricciardo, Red Bull Racing 70 laps
Greatest of All Time
Starring: Vijay, Sneha, Prashanth, Prabhu Deva, Mohan
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In The Heights
Directed by: Jon M. Chu
Stars: Anthony Ramos, Lin-Manual Miranda
Rating: ****
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Mia Man’s tips for fermentation
- Start with a simple recipe such as yogurt or sauerkraut
- Keep your hands and kitchen tools clean. Sanitize knives, cutting boards, tongs and storage jars with boiling water before you start.
- Mold is bad: the colour pink is a sign of mold. If yogurt turns pink as it ferments, you need to discard it and start again. For kraut, if you remove the top leaves and see any sign of mold, you should discard the batch.
- Always use clean, closed, airtight lids and containers such as mason jars when fermenting yogurt and kraut. Keep the lid closed to prevent insects and contaminants from getting in.
UPI facts
More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions
Company%20Profile
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BORDERLANDS
Starring: Cate Blanchett, Kevin Hart, Jamie Lee Curtis
Director: Eli Roth
Rating: 0/5
Essentials
The flights
Etihad (etihad.ae) and flydubai (flydubai.com) fly direct to Baku three times a week from Dh1,250 return, including taxes.
The stay
A seven-night “Fundamental Detox” programme at the Chenot Palace (chenotpalace.com/en) costs from €3,000 (Dh13,197) per person, including taxes, accommodation, 3 medical consultations, 2 nutritional consultations, a detox diet, a body composition analysis, a bio-energetic check-up, four Chenot bio-energetic treatments, six Chenot energetic massages, six hydro-aromatherapy treatments, six phyto-mud treatments, six hydro-jet treatments and access to the gym, indoor pool, sauna and steam room. Additional tests and treatments cost extra.
Confirmed%20bouts%20(more%20to%20be%20added)
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Petrarch: Everywhere a Wanderer
Christopher Celenza,
Reaktion Books
The%20specs%3A%202024%20Mercedes%20E200
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Israel Palestine on Swedish TV 1958-1989
Director: Goran Hugo Olsson
Rating: 5/5
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
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Sustainable Development Goals
1. End poverty in all its forms everywhere
2. End hunger, achieve food security and improved nutrition and promote sustainable agriculture
3. Ensure healthy lives and promote well-being for all at all ages
4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
5. Achieve gender equality and empower all women and girls
6. Ensure availability and sustainable management of water and sanitation for all
7. Ensure access to affordable, reliable, sustainable and modern energy for all
8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
9. Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation
10. Reduce inequality within and among countries
11. Make cities and human settlements inclusive, safe, resilient and sustainable
12. Ensure sustainable consumption and production patterns
13. Take urgent action to combat climate change and its effects
14. Conserve and sustainably use the oceans, seas and marine resources for sustainable development
15. Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss
16. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels
17. Strengthen the means of implementation and revitalise the global partnership for sustainable development
Pakistan World Cup squad
Sarfraz Ahmed (c), Fakhar Zaman, Imam-ul-Haq, Abid Ali, Babar Azam, Haris Sohail, Shoaib Malik, Mohammad Hafeez(subject to fitness), Imad Wasim, Shadab Khan, Hasan Ali, Faheem Ashraf, Junaid Khan, Shaheen Shah Afridi, Mohammad Hasnain
Two additions for England ODIs: Mohammad Amir and Asif Ali
Company%20Profile
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Killing of Qassem Suleimani
MATCH INFO
Northern Warriors 92-1 (10 ovs)
Russell 37 no, Billings 35 no
Team Abu Dhabi 93-4 (8.3 ovs)
Wright 48, Moeen 30, Green 2-22
Team Abu Dhabi win by six wickets
Scores
Day 2
New Zealand 153 & 56-1
Pakistan 227
New Zealand trail by 18 runs with nine wickets remaining
SPECS
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2018 ICC World Twenty20 Asian Western Regional Qualifier
The top three teams progress to the Asia Qualifier
Final: UAE beat Qatar by nine wickets
Third-place play-off: Kuwait beat Saudi Arabia by five runs
Table
1 UAE 5 5 0 10
2 Qatar 5 4 1 8
3 Saudi 5 3 2 6
4 Kuwait 5 2 3 4
5 Bahrain 5 1 4 2
6 Maldives 5 0 5 0
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