I ended the Skype call with my business coach with mixed feelings. I was both slightly disappointed that I hadn’t realised earlier what I had just learnt and excited that if it was implemented, it would be incredible for my business.
I gave myself a few minutes’ reflection to absorb it all and then got to work.
Business coaches can sometimes offer great advice, but they can also send you off in the totally wrong direction. Working with a coach usually means you get regular advice from someone who has at some point been down the same road you are on right now. That doesn’t mean that the counsel they provide is always right. For example, they may know your industry well but not your market, or vice versa.
Another thing is that the very nature of a coach is to simply provide advice, as in access to smarts. That does not mean that you will have someone implementing that advice for you – that’s not what a coach does (if you need someone like that, get a consultant). Good advice is great, but it won’t change anything if no one implements it.
However, when you do get the most out of a coach, you can enjoy dramatic change in your business. A simple five-minute conversation or email in the height of the hour can reframe your way of thinking, sharpen your strategy and get you focused again on what is most important for your business.
The way you choose to work with a coach can affect how much you get out of it. So, here are some factors to consider.
1. Choose carefully
Has the coach achieved what you want to achieve? If they haven’t, then you probably shouldn’t be working with them. It is also important to know whether you share the same values and style of working. You can do this by reviewing the books, websites, videos or any other material they have created.
2. Budget
I have never met a good coach who was cheap. Just as you wouldn’t look for the cheapest heart surgeon when you need heart surgery, you wouldn’t look for the cheapest coach to help you solve your most intricate business problems. Quality requires money – it doesn’t need to cost an arm and a leg, but you do need to be prepared for this. Most business coaches share the cost of their programmes on their website or over a conversation or in an email.
3. Ask for a chat before deciding
Have a conversation with the coach before agreeing to work with them. This should work two ways – a good coach should assess if they can work with and help you, as much as you are assessing whether the coach is the right fit for you.
4. The world is your oyster
Do not think you have to choose a coach in your country or even in your time zone. I have worked with people as far as 12 time zones away. Skype is a powerful tool and you should not have to travel to see your coach just to have a quick chat about a problem. Use modern technology to save you time and money.
5. Have a plan
Setting development objectives at the start is key. Answering questions like how you want to develop and what behaviours or results you want to change is very important. Similarly, when you are working with the coach, ensure that your sessions are planned – have an agenda of what you want to achieve during the call, otherwise you may be left with a whole lot of advice, but no focus or direction. If needed, ask your coach before the start of each session to help with setting an agenda.
6. Provide feedback
Take ownership of getting the most out of the coach. Do not think that your coach should control the relationship and results you get – that is your job. If you are not receiving what you want, then ask your coach how you can get the most out of working together.
7. Stay committed
If you do not implement what you agree with your coach, then you will not see results. Coaches provide the bullets but it’s up to you as the recipient of the coaching to pull the trigger. A whole lot of good advice is one thing, but putting it to use is a completely different one. Use your coach to advise you on implementation as you go.
Ahmed Al Akber is a director at Hello Chef (www.hellochef.me), a business coach and the author of the Smart Marketing
COMPANY%20PROFILE
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How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
SPEC SHEET
Display: 10.4-inch IPS LCD, 400 nits, toughened glass
CPU: Unisoc T610; Mali G52 GPU
Memory: 4GB
Storage: 64GB, up to 512GB microSD
Camera: 8MP rear, 5MP front
Connectivity: Wi-Fi, Bluetooth 5.0, USB-C, 3.5mm audio
Battery: 8200mAh, up to 10 hours video
Platform: Android 11
Audio: Stereo speakers, 2 mics
Durability: IP52
Biometrics: Face unlock
Price: Dh849
Results
2pm: Handicap (PA) Dh80,000 1,600m; Winner: AF Al Baher, Bernardo Pinheiro (jockey), Ernst Oertel (trainer).
2.30pm: Handicap (TB) Dh100,000 1,600m; Winner: Talento Puma, Xavier Ziani, Salem bin Ghadayer.
3pm: Handicap (TB) Dh90,000 1,950m; Winner: Tailor’s Row, Royston Ffrench, Salem bin Ghadayer.
3.30pm: Jebel Ali Stakes Listed (TB) Dh500,000 1,950m; Winner: Mark Of Approval, Patrick Cosgrave, Mahmood Hussain.
4pm: Conditions (TB) Dh125,000 1,400m; Winner: Dead-heat Raakez, Jim Crowley, Nicholas Bachalard/Attribution, Xavier Ziani, Salem bin Ghadayer.
4.30pm: Jebel Ali Sprint (TB) Dh500,000 1,000m; Winner: AlKaraama, Antonio Fresu, Musabah Al Muhairi.
5pm: Handicap (TB) Dh100,000 1,200m; Winner: Wafy, Richard Mullen, Satish Seemar.
5.30pm: Handicap (TB) Dh90,000 1,400m; Winner: Cachao, Tadhg O’Shea, Satish Seemar.
Greatest of All Time
Starring: Vijay, Sneha, Prashanth, Prabhu Deva, Mohan
Dr Amal Khalid Alias revealed a recent case of a woman with daughters, who specifically wanted a boy.
A semen analysis of the father showed abnormal sperm so the couple required IVF.
Out of 21 eggs collected, six were unused leaving 15 suitable for IVF.
A specific procedure was used, called intracytoplasmic sperm injection where a single sperm cell is inserted into the egg.
On day three of the process, 14 embryos were biopsied for gender selection.
The next day, a pre-implantation genetic report revealed four normal male embryos, three female and seven abnormal samples.
Day five of the treatment saw two male embryos transferred to the patient.
The woman recorded a positive pregnancy test two weeks later.
MATCH INFO
Uefa Champions League final:
Who: Real Madrid v Liverpool
Where: NSC Olimpiyskiy Stadium, Kiev, Ukraine
When: Saturday, May 26, 10.45pm (UAE)
TV: Match on BeIN Sports
FIGHT CARD
Welterweight Mostafa Radi (PAL) v Tohir Zhuraev (TJK)
Catchweight 75kg Leandro Martins (BRA) v Anas Siraj Mounir (MAR)
Flyweight Corinne Laframboise (CAN) v Manon Fiorot (FRA)
Featherweight Ahmed Al Darmaki (UAE) v Bogdan Kirilenko (UZB)
Lightweight Izzedine Al Derabani (JOR) v Atabek Abdimitalipov (KYG)
Featherweight Yousef Al Housani (UAE) v Mohamed Arsharq Ali (SLA)
Catchweight 69kg Jung Han-gook (KOR) v Elias Boudegzdame (ALG)
Catchweight 71kg Usman Nurmagomedov (RUS) v Jerry Kvarnstrom (FIN)
Featherweight title Lee Do-gyeom (KOR) v Alexandru Chitoran (ROU)
Lightweight title Bruno Machado (BRA) v Mike Santiago (USA)
The specs: 2018 Volkswagen Teramont
Price, base / as tested Dh137,000 / Dh189,950
Engine 3.6-litre V6
Gearbox Eight-speed automatic
Power 280hp @ 6,200rpm
Torque 360Nm @ 2,750rpm
Fuel economy, combined 11.7L / 100km
Premier League results
Saturday
Crystal Palace 1 Brighton & Hove Albion 2
Cardiff City 2 West Ham United 0
Huddersfield Town 0 Bournemouth 2
Leicester City 3 Fulham 1
Newcastle United 3 Everton 2
Southampton 2 Tottenham Hotspur 1
Manchester City 3 Watford 1
Sunday
Liverpool 4 Burnley 2
Chelsea 1 Wolverhampton Wanderers 1
Arsenal 2 Manchester United 0
Babumoshai Bandookbaaz
Director: Kushan Nandy
Starring: Nawazuddin Siddiqui, Bidita Bag, Jatin Goswami
Three stars