
Activists in Lebanon calling for a boycott of companies that have supported Israel. Photo: Abbas Atout.
Activists in Lebanon calling for a boycott of companies that have supported Israel. Photo: Abbas Atout.
Beyond the boycotts: Brands need to build authentic connections in the Arab world
Amid the devastating war in Gaza consumers have taken out their frustration on companies linked with the West
Ashraf Shakah
July 14, 2024