Last Friday I was taking a little time to enjoy <i>The View</i> from my couch. I like this show, except when everyone squawks over each other, when it makes me uncomfortable. Speaking of uncomfortable, Sherri Shepherd unleashed several minutes of it when she said something like "and now for a few words from our sponsor" and proceeded to introduce some woman from Kraft who was going to prepare food with some Philadelphia cream cheese products. The segment was awful: the woman from Kraft Foods Inc had no television presence, totally fake-made a pasta dish with a gross-sounding "cooking cream" and then introduced a chocolate/cream cheese mixture you can dab on fruit and call it dessert. (That actually kind of looked good) The capper to the whole sorry affair had the audience clapping when they found out they were taking the products home with them; when the camera flashed back to Shepherd she was fake-smiling, holding a plate and stabbing at it weirdly, but never taking a bite, and looking all kinds of awkward. The whole thing felt like 1955, except for the colour television and how embarrassing the whole thing was. Daytime television in the US can be bad, but never this bad. I hope this isn't a new thing for <i>The View</i> , or for US daytime television for that matter, or I won't be taking the time to enjoy anything they are offering.