When is a white cube not a white cube? Answer: when it’s a metaphor.
In 1976, Brian O'Doherty wrote a series of three essays and a subsequent book titled Inside the White Cube. The work focuses on the white cube of the gallery space – its blank white walls –and addresses how it elevates any object within it.
“The ideal gallery subtracts from the artwork all cues that interfere with the fact that it is ‘art’,” writes O’Doherty. “The work is isolated from everything that would detract from its own evaluation of itself.”
Thus, once that work or object is segregated from its surroundings, it takes on importance.
This idea was heavily debated during the postmodern era of the 1970s, and O’Doherty’s work was widely read. There have been many artworks that also explore the subject. Several have been gathered for an exhibition now running at Gallery Isabelle Van Den Eynde in Dubai.
For the show titled White Cube … Literally, which includes works by 27 artists, curator Amanda Abi Khalil says she took direct inspiration from Dubai and Alserkal Avenue.
“Commercial galleries are growing in Dubai and becoming the model for the exhibition of contemporary art,” she says. “I wanted to respond to IVDE’s invitation by curating an exhibition that questioned the gallery space by opening up the debate Brain O’Doherty started in his essays published in the 70s, and which still serve as a reference for curatorial practice and context-orientated art practices in contemporary art.”
Some pieces in the show relate directly to the literary work from which the exhibition takes its name. Perhaps the most obvious is French artist Yann Serandour’s installation – 18 copies of O’Doherty’s book are placed in a white, cubic slipcase. Others are geometric works that, by their dimensions, are aligned with the exhibition’s title.
Saloua Raouda Choucair's Poem Cube is a case in point. Made of several pieces that can be separated or assembled, the wooden sculpture is a fine example of the Lebanese master's work.
“The exhibition takes the white-cube form as a playful terrain to challenge the ‘reduction of artworks to their formal aspects’ when it comes to a display inside the white cube,” says Beirut-based Khalil in her curatorial statement.
Interestingly, 10 of the 35 works of art were commissioned directly for the show, which was an opportunity Khalil used to expand her argument.
Turkish duo mentalKLINIK produced a sculpture called Supersoftwhitecube using artificial light and photographic shades to build a white-cube space. By choosing light, which is used to create staged photography, as their medium, they are directly referring to the artificiality of the white-cube gallery space.
Emirati artist Hassan Sharif also produced two new works for the show. White Cube No 1 and White Cube No 2 are geometric forms made of cotton and rubber and displayed in different sizes. Deceptively simple, these pieces follow the artist's early obsession with geometrical iterations and possibilities.
“These two new works quintessentially encompass the span of Sharif’s oeuvre,” says Khalil.
While wandering through the exhibition, there is a sense that as well as choosing artists who played with the white cube as a form and as an idea, the curator was also attempting to play with our perceptions.
The idea to include so many works was intentional to “break the aesthetic” that is often associated with the pristine gallery space, says Khalil.
“Although the exhibition is far from looking messy or chaotic, there was a desire to work on an atmosphere between a museum display and an anthology of white cubes, disseminated in a miscellaneous or random way,” she says.
The beauty of a group show is that rather than being a simple exercise in juxtaposition of artists’ work, it can also allow viewers to explore a certain theme – and this is where this show is most successful. It will make you think twice when you next enter the white cube of a gallery space.
• White Cube ... Literally runs until Thursday at Gallery Isabelle Van Den Eynde; www.ivde.net
aseaman@thenational.ae
Greatest of All Time
Starring: Vijay, Sneha, Prashanth, Prabhu Deva, Mohan
Company%20profile
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How to watch Ireland v Pakistan in UAE
When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.
COMPANY%20PROFILE
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The Penguin
Starring: Colin Farrell, Cristin Milioti, Rhenzy Feliz
Creator: Lauren LeFranc
Rating: 4/5
Profile of MoneyFellows
Founder: Ahmed Wadi
Launched: 2016
Employees: 76
Financing stage: Series A ($4 million)
Investors: Partech, Sawari Ventures, 500 Startups, Dubai Angel Investors, Phoenician Fund
MATCH INFO
Uefa Champions League semi-final, first leg
Bayern Munich v Real Madrid
When: April 25, 10.45pm kick-off (UAE)
Where: Allianz Arena, Munich
Live: BeIN Sports HD
Second leg: May 1, Santiago Bernabeu, Madrid
COMPANY%20PROFILE%20
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Why it pays to compare
A comparison of sending Dh20,000 from the UAE using two different routes at the same time - the first direct from a UAE bank to a bank in Germany, and the second from the same UAE bank via an online platform to Germany - found key differences in cost and speed. The transfers were both initiated on January 30.
Route 1: bank transfer
The UAE bank charged Dh152.25 for the Dh20,000 transfer. On top of that, their exchange rate margin added a difference of around Dh415, compared with the mid-market rate.
Total cost: Dh567.25 - around 2.9 per cent of the total amount
Total received: €4,670.30
Route 2: online platform
The UAE bank’s charge for sending Dh20,000 to a UK dirham-denominated account was Dh2.10. The exchange rate margin cost was Dh60, plus a Dh12 fee.
Total cost: Dh74.10, around 0.4 per cent of the transaction
Total received: €4,756
The UAE bank transfer was far quicker – around two to three working days, while the online platform took around four to five days, but was considerably cheaper. In the online platform transfer, the funds were also exposed to currency risk during the period it took for them to arrive.
Red Sparrow
Dir: Francis Lawrence
Starring: Jennifer Lawrence, Joel Egerton, Charlotte Rampling, Jeremy Irons
Three stars
About Krews
Founder: Ahmed Al Qubaisi
Based: Abu Dhabi
Founded: January 2019
Number of employees: 10
Sector: Technology/Social media
Funding to date: Estimated $300,000 from Hub71 in-kind support
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The specs
Engine: 6.2-litre supercharged V8
Power: 712hp at 6,100rpm
Torque: 881Nm at 4,800rpm
Transmission: 8-speed auto
Fuel consumption: 19.6 l/100km
Price: Dh380,000
On sale: now
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FIGHT CARD
1. Featherweight 66kg
Ben Lucas (AUS) v Ibrahim Kendil (EGY)
2. Lightweight 70kg
Mohammed Kareem Aljnan (SYR) v Alphonse Besala (CMR)
3. Welterweight 77kg
Marcos Costa (BRA) v Abdelhakim Wahid (MAR)
4. Lightweight 70kg
Omar Ramadan (EGY) v Abdimitalipov Atabek (KGZ)
5. Featherweight 66kg
Ahmed Al Darmaki (UAE) v Kagimu Kigga (UGA)
6. Catchweight 85kg
Ibrahim El Sawi (EGY) v Iuri Fraga (BRA)
7. Featherweight 66kg
Yousef Al Husani (UAE) v Mohamed Allam (EGY)
8. Catchweight 73kg
Mostafa Radi (PAL) v Abdipatta Abdizhali (KGZ)
9. Featherweight 66kg
Jaures Dea (CMR) v Andre Pinheiro (BRA)
10. Catchweight 90kg
Tarek Suleiman (SYR) v Juscelino Ferreira (BRA)
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Small Victories: The True Story of Faith No More by Adrian Harte
Jawbone Press
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