Remember the era of the good old-fashioned, sleeper hit? When a film like The Shawshank Redemption could open to complete indifference and yet slowly become one of the most highly regarded (and watched) films of all time?
These days, such lack of immediate success is not tolerated. The opening weekend is the be-all and end-all, the headline news.
So when Sex and the City 2 was beaten to the top spot in the US by a big green ogre called Shrek last month, it wasn't just Hollywood that took notice.
Its relative "failure" percolated into the public consciousness. Women who had imagined they would go decided perhaps they wouldn't bother - after all, it couldn't have been that good if more people went to see Prince of Persia.
Why the box-office takings so quickly slumped is something of a mystery: it wasn't just the result of acerbic reviews.
But two weeks later, rumours began circulating that SATC3 had been shelved. Limping home in third place on opening weekend had killed the prospect of another sequel. So it's unsurprising that trying to predict cinematic hits and misses has become increasingly important. Important enough, indeed, to become a big business all of its own.
Last week, US authorities approved trading in projected box-office takings, in the same way that financial traders speculate in the commodities market (also known as futures) on goods such as rice, cocoa or oil.
It means investors can essentially speculate on the future success or failure of a film on the aptly-named "Trend Exchange". So if you invest in, say, Toy Story 3, and the market thinks it will take $200 million (Dh734 million) in its first weekend, you make money on everything it takes in over that. If it doesn't reach $200m, you lose.
Sounds like harmless fun if you have thousands of dollars to spare (it will be for professional investors only) and love the excitement of Hollywood, right? Not if you're the Motion Picture Association Of America, it doesn't. They called it "a new gambling platform that could be plagued by financial irregularities and manipulation".
Some in the industry have suggested it would be remarkably easy for rival film companies to bet against a film from a competing studio.
In an industry where buzz is key, if a futures contract is lessened in value, then the negative market activity will tarnish a film before it is even released. If filmmakers thought a slew of negative reviews before the opening weekend weren't bad enough, to see a movie flatlining on the Trend Exchange would just about seal the deal.
Of course, seeing as Hollywood essentially runs on gossip and rumour, there is also the potential for insider trading. The company behind Trend Exchange, Veriana Networks, says it has stringent conflict of interest rules to prevent these kinds of antics, but it is difficult to see how this could be properly policed.
Interestingly, Veriana also suggests investment in film might actually increase thanks to the Trend Exchange, as it allows for Hollywood's moneymen to hedge the risks that come with making expensive movies.
Essentially, they would be betting money against a film they have backed being a success, to insure themselves against a flop. Veriana call the practice "a risk mitigation opportunity at a reasonable price".
It will be fascinating to see how the Trend Exchange works, particularly because it opens up the possibility of a (well-off) film fan making some money out of his obsession.
Whether it will have any effect on the film industry - or the success or failure of a movie - will be revealed in August when the Matt Dillon film Takers, rumoured to be the first on the Trend Exchange, is released.
Last week, the Internet Movie Database had it "up 44 per cent in popularity". Will that make Takers a good buy? Who knows? One thing's for sure, a Danny Dyer film is probably not a good investment. This month, his current movie grossed a pitiful £205 (Dh1,100) during its opening weekend. It's widely regarded as a rotten film, deserving of its infamy and immediate disappearance. Hardly likely to ever attain sleeper-hit status.
But if Trend Exchange, with its crushing emphasis on the first weekend takings, does confirm that immediate success is the be-all and end-all, it means that in future, slow-burn classics in the mould of The Shawshank Redemption will be lost in the mêlée. And we will all be the poorer for that.
'Hocus%20Pocus%202'
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ICC Intercontinental Cup
UAE squad Rohan Mustafa (captain), Chirag Suri, Shaiman Anwar, Rameez Shahzad, Mohammed Usman, Adnan Mufti, Saqlain Haider, Ahmed Raza, Mohammed Naveed, Imran Haider, Qadeer Ahmed, Mohammed Boota, Amir Hayat, Ashfaq Ahmed
Fixtures Nov 29-Dec 2
UAE v Afghanistan, Zayed Cricket Stadium, Abu Dhabi
Hong Kong v Papua New Guinea, Sharjah Cricket Stadium
Ireland v Scotland, Dubai International Stadium
Namibia v Netherlands, ICC Academy, Dubai
TOP%2010%20MOST%20POLLUTED%20CITIES
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COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
The Cairo Statement
1: Commit to countering all types of terrorism and extremism in all their manifestations
2: Denounce violence and the rhetoric of hatred
3: Adhere to the full compliance with the Riyadh accord of 2014 and the subsequent meeting and executive procedures approved in 2014 by the GCC
4: Comply with all recommendations of the Summit between the US and Muslim countries held in May 2017 in Saudi Arabia.
5: Refrain from interfering in the internal affairs of countries and of supporting rogue entities.
6: Carry out the responsibility of all the countries with the international community to counter all manifestations of extremism and terrorism that threaten international peace and security
Thank You for Banking with Us
Director: Laila Abbas
Starring: Yasmine Al Massri, Clara Khoury, Kamel El Basha, Ashraf Barhoum
Rating: 4/5
Jigra
Starring: Alia Bhatt, Vedang Raina, Manoj Pahwa, Harsh Singh
Know before you go
- Jebel Akhdar is a two-hour drive from Muscat airport or a six-hour drive from Dubai. It’s impossible to visit by car unless you have a 4x4. Phone ahead to the hotel to arrange a transfer.
- If you’re driving, make sure your insurance covers Oman.
- By air: Budget airlines Air Arabia, Flydubai and SalamAir offer direct routes to Muscat from the UAE.
- Tourists from the Emirates (UAE nationals not included) must apply for an Omani visa online before arrival at evisa.rop.gov.om. The process typically takes several days.
- Flash floods are probable due to the terrain and a lack of drainage. Always check the weather before venturing into any canyons or other remote areas and identify a plan of escape that includes high ground, shelter and parking where your car won’t be overtaken by sudden downpours.
COMPANY%20PROFILE%20
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The specs: 2018 GMC Terrain
Price, base / as tested: Dh94,600 / Dh159,700
Engine: 2.0-litre turbocharged four-cylinder
Power: 252hp @ 5,500rpm
Torque: 353Nm @ 2,500rpm
Transmission: Nine-speed automatic
Fuel consumption, combined: 7.4L / 100km
How do Sim card scams work?
Sim swap frauds are a form of identity theft.
They involve criminals conning mobile phone operators into issuing them with replacement Sim cards by claiming to be the victim, often pretending their phone has been lost or stolen in order to secure a new Sim.
They use the victim's personal details - obtained through criminal methods - to convince such companies of their identity.
The criminal can then access any online service that requires security codes to be sent to a user's mobile phone, such as banking services.
COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
The specs
Engine: 2.7-litre 4-cylinder Turbomax
Power: 310hp
Torque: 583Nm
Transmission: 8-speed automatic
Price: From Dh192,500
On sale: Now
The specs
Engine: 1.5-litre turbo
Power: 181hp
Torque: 230Nm
Transmission: 6-speed automatic
Starting price: Dh79,000
On sale: Now
COMPANY%20PROFILE
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Company%20Profile
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How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
Joker: Folie a Deux
Starring: Joaquin Phoenix, Lady Gaga, Brendan Gleeson
Director: Todd Phillips
Rating: 2/5
The biog
Prefers vegetables and fish to meat and would choose salad over pizza
Walks daily as part of regular exercise routine
France is her favourite country to visit
Has written books and manuals on women’s education, first aid and health for the family
Family: Husband, three sons and a daughter
Fathiya Nadhari's instructions to her children was to give back to the country
The children worked as young volunteers in social, education and health campaigns
Her motto is to never stop working for the country
COMPANY%20PROFILE
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