The beat goes Qom: Iman Attarzadeh's collection of Iranian CDs.
The beat goes Qom: Iman Attarzadeh's collection of Iranian CDs.

The pulse of a nation



Effie-Michelle Metallidis visits the travelling home of Iranian DJs in Dubai.
DJ Soheil Ray is focused, his eyes flitting from his mixers to his CDs as he weaves an Iranian rap track over a reggaeton beat. Beyond his booth, on the dance floor of Plan B, a club in Wafi City, it's a mob scene: slicked-up Iranians losing themselves in the melody, pausing now and then to shout song requests in Farsi. Ray is spinning at Hush, one of many Iranian nights organised by Club Persia, a Dubai-based events company built to tap into the growing Dubai market of Iranians with money to burn and an appetite for nightlife. Its promotional material trumpets Persians as "the first historic people".

"It's the old residents of Dubai who come every night," says Iman Attarzadeh, 28. "I know everyone, I have to go to every table." Attarzadeh is one of Dubai's first Iranian DJs. Born in Mashhad, he moved to Dubai when he was seven, and started spinning in 2002. Back then the city had next to no Iranian scene, but Attarzadeh quickly fell in with Alex Golzari. Attarzadeh gave Golzari a demo of Iranian pop mixes, Golzari founded Club Persia and the rest is history. Today Attarzadeh is recognised as the forebear of the line of young Iranian DJs in Dubai, most of them on Club Persia's roster.

Though he's experimented with house and hip-hop, Iranian pop has always been Attarzadeh's mainstay. His ever-growing collection of hundreds CDs, a few of which he lugged over from Iran, but most of which he bought from the well-stocked Virgin Megastore in Dubai or Country Video in Deira. "I like to support my people and my country," he says, adding that he enjoys the response he receives for his allegiance. "Persian music is not something that plays everywhere and all the time," he explains. "You have to wait for it." Whenever he tries to focus on non-Iranian music, protests break out. "They always say, come on man, we want to move our asses!"

Upstairs, DJ Kouroush, another Club Persia DJ, is spinning in the VIP room, his face a solemn mask of concentration. Originally from Tehran, he came to Dubai in 1999 and started spinning in 2005. "What inspires me and gives me energy is just to see people screaming or liking something that I do," he says. "Otherwise, I get fed up with it. You can only get four or five new tracks of Persian music a month, and Persians like classics all the time, so you have to keep on playing old music."

Back downstairs, Ray is operating on a similar principle: Rezaya, Mansar, even an old classic from Mehrshad - each track wins the DJ love from the crowd. But bhangra, house, dance and hip-hop all work their way in too. This is no small feat: the same traditional rhythm that makes Iranian pop so beloved make it one of the more difficult genres to mix on a dancefloor. As Kouroush explains it to me, "House music has a common rhythm, but Persian doesn't." Some DJs deal with this by isolating the melody and bass for a while, searching for an opportunity to mix a complex beat in. Some pull back to "just drums and high-hats" for a while in hopes of working a new melody into the loop. Pros like Attarzadeh work it both ways, identifying the best combinations almost subconsciously.

Kouroush likes rock music best, and will rarely be caught listening to the commercial sounds he plays in the club. "I prefer underground artists from inside Iran," he says. "Thank God we can get their music." Today, tracks from up-and-coming hopefuls are easily distributed over the internet and other new media outlets that cater to Persian proclivities, like the Dubai-based Persia Music Channel. Kouroush is grateful for the chance to hear new talent. "Underground music in Iran is a combination of pop music and local influence. Especially with rap, the lyrics are meaningful. I don't listen to a song unless it has something to teach or say." Tonight at Plan B, the songs are saying "raqs" (dance). And we do, fulfilling the wish of every DJ, Iranian or otherwise.
@email:mmetallidis@thenational.ae

Scores

Scotland 54-17 Fiji
England 15-16 New Zealand

COMPANY PROFILE
Name: Airev
Started: September 2023
Founder: Muhammad Khalid
Based: Abu Dhabi
Sector: Generative AI
Initial investment: Undisclosed
Investment stage: Series A
Investors: Core42
Current number of staff: 47
 
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RACE CARD

6.30pm Maiden Dh165,000 (Dirt) 1,200

7.05pm Handicap Dh165,000 (D) 1,600m

7.40pm Maiden Dh165,000 (D) 1,600m

8.15pm Handicap Dh190,000 (D) 1,600m

8.50pm Handicap Dh175,000 (D) 1,400m

9.25pm Handicap Dh175,000 (D) 2,000m

 

The National selections:

6.30pm Underwriter

7.05pm Rayig

7.40pm Torno Subito

8.15pm Talento Puma

8.50pm Etisalat

9.25pm Gundogdu

About Proto21

Date started: May 2018
Founder: Pir Arkam
Based: Dubai
Sector: Additive manufacturing (aka, 3D printing)
Staff: 18
Funding: Invested, supported and partnered by Joseph Group

A little about CVRL

Founded in 1985 by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, the Central Veterinary Research Laboratory (CVRL) is a government diagnostic centre that provides testing and research facilities to the UAE and neighbouring countries.

One of its main goals is to provide permanent treatment solutions for veterinary related diseases. 

The taxidermy centre was established 12 years ago and is headed by Dr Ulrich Wernery. 

%3Cp%3EThe%20Department%20of%20Culture%20and%20Tourism%20-%20Abu%20Dhabi%E2%80%99s%20Arabic%20Language%20Centre%20will%20mark%20International%20Women%E2%80%99s%20Day%20at%20the%20Bologna%20Children's%20Book%20Fair%20with%20the%20Abu%20Dhabi%20Translation%20Conference.%20Prolific%20Emirati%20author%20Noora%20Al%20Shammari%2C%20who%20has%20written%20eight%20books%20that%20%20feature%20in%20the%20Ministry%20of%20Education's%20curriculum%2C%20will%20appear%20in%20a%20session%20on%20Wednesday%20to%20discuss%20the%20challenges%20women%20face%20in%20getting%20their%20works%20translated.%3C%2Fp%3E%0A
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Moon Music

Artist: Coldplay

Label: Parlophone/Atlantic

Number of tracks: 10

Rating: 3/5

The specs: 2019 Chevrolet Bolt EV

Price, base: Dh138,000 (estimate)
Engine: 60kWh battery
Transmission: Single-speed Electronic Precision Shift
Power: 204hp
Torque: 360Nm
​​​​​​​Range: 520km (claimed)

How to protect yourself when air quality drops

Install an air filter in your home.

Close your windows and turn on the AC.

Shower or bath after being outside.

Wear a face mask.

Stay indoors when conditions are particularly poor.

If driving, turn your engine off when stationary.

Company%20Profile
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COMPANY%20PROFILE%20
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The%20specs
%3Cp%3E%3Cstrong%3EEngine%3A%3C%2Fstrong%3E%201.8-litre%204-cyl%20turbo%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E190hp%20at%205%2C200rpm%0D%3Cbr%3E%3Cstrong%3ETorque%3A%3C%2Fstrong%3E%20320Nm%20from%201%2C800-5%2C000rpm%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3ESeven-speed%20dual-clutch%20auto%0D%3Cbr%3E%3Cstrong%3EFuel%20consumption%3A%3C%2Fstrong%3E%206.7L%2F100km%0D%3Cbr%3E%3Cstrong%3EPrice%3A%3C%2Fstrong%3E%20From%20Dh111%2C195%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3ENow%3C%2Fp%3E%0A
Jigra
Director: Vasan Bala
Starring: Alia Bhatt, Vedang Raina, Manoj Pahwa, Harsh Singh
Rated: 3.5/5