Brikk's Lux iPhone 6 Plus Platinum and White. Courtesy: Brikk
Brikk's Lux iPhone 6 Plus Platinum and White. Courtesy: Brikk

The Decoder: Lux iPhone 6 Plus



This Lux iPhone 6 Plus in white is produced by the United States-based Brikk, a maker of “couture” iPhone products.

It is finished in 950 platinum and contains a 5.5-inch screen, 128GB of memory, and is GSM-unlocked for international use. The diamonds on the logo are set using a microscope in a custom-machined bezel in the shape of the Apple logo.

There are also 24K yellow gold and 24K pink gold versions, in white or black.

The phone includes a one-year Brikk warranty on defects and comes in a custom velvet-interior Brikk box along with a certificate of authenticity. Brikk runs on a “profit-for- philanthropy” model, where a portion of the proceeds made on each product are allocated to select NGOs.

Each phone is hand-polished, plated and assembled in the Brikk laboratory in Los Angeles. Many of the materials and processes used to create Brikk products are more commonly applied to scientific purposes such as space travel and exploration.

The Lux iPhone 6 Plus can be ordered now from www.brikk.com, with shipping due to begin on October 20.

alane@thenational.ae

SPECS

Engine: Two-litre four-cylinder turbo
Power: 235hp
Torque: 350Nm
Transmission: Nine-speed automatic
Price: From Dh167,500 ($45,000)
On sale: Now

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COMPANY PROFILE

Name: Qyubic
Started: October 2023
Founder: Namrata Raina
Based: Dubai
Sector: E-commerce
Current number of staff: 10
Investment stage: Pre-seed
Initial investment: Undisclosed 

Titanium Escrow profile

Started: December 2016
Founder: Ibrahim Kamalmaz
Based: UAE
Sector: Finance / legal
Size: 3 employees, pre-revenue  
Stage: Early stage
Investors: Founder's friends and Family

UAE's role in anti-extremism recognised

General John Allen, President of the Brookings Institution research group, commended the role the UAE has played in the fight against terrorism and violent extremism.

He told a Globsec debate of the UAE’s "hugely outsized" role in the fight against Isis.

"It’s trite these days to say that any country punches above its weight, but in every possible way the Emirates did, both militarily, and very importantly, the UAE was extraordinarily helpful on getting to the issue of violent extremism," he said.

He also noted the impact that Hedayah, among others in the UAE, has played in addressing violent extremism.

RESULT

West Brom 2 Liverpool 2
West Brom: Livermore (79'), Rondón (88' ) 
Liverpool: Ings (4'), Salah (72')