During the second half of The National's Industry Insights forum on the media, the panelists discussed future sources of TV revenue. <span class="Apple-style-span" style="font-family: Arial; "><span class="Apple-style-span" style="font-family: arial, helvetica, hirakakupro-w3, osaka, 'ms pgothic', sans-serif; ">Cue up these times to listen to key points in the conversation:</span></span> <span class="Apple-style-span" style="font-family: Arial; ">1:44 The shift from TV shows to entertainment brands.</span> 5:58 How has the shift to cross-platform brands developed in the Middle East? 12:01 Have regional producers spent the time and effort to build entertainment brands? 15:34 The weaknesses in the local content industry. 16:58 Mazen Hayek: TV remains the dominant entertainment medium of the Arab world. 26:35 Should we expect more product placement in regional TV shows? And who is driving it? 31:24 Why produce placement alone is not very valuable. 34:47 Is there any point in releasing 3D television content when no one has 3D televisions? 39:51 In an age of internet television, aren't TV channels just middlemen distributors? 42:35 Do television channels really understand what Saudi Arabia wants? 44:31 Final remarks: Where do we go from here? What will be the key to increasing revenues within the TV industry?