Argentina footballer Lionel Messi appears in a 2014 Pepsi Ad. Photo from Pepsi.
Argentina footballer Lionel Messi appears in a 2014 Pepsi Ad. Photo from Pepsi.

Pepsi’s newest interactive ad offers quite the user experience



Pepsi’s newest ad features some of football’s biggest names in Rio de Janeiro, ahead of the 2014 Fifa World Cup which will be held in Brazil.

These stars include Argentina’s Lionel Messi and Sergio Aguero, the Netherlands’s Robin van Persie, Spain’s Sergio Ramos, Brazil’s David Lulz, and England’s Jack Wilshire.

The commercial follows a boy around a Rio de Janeiro slum as he makes music and encounters the football players, as well as singer Janelle Monae as she performs a wonderful cover of David Bowie's Heroes.

During certain parts of the interactive video, viewers are given the option to click onto the ad, which if they do, unlocks a unique viewing experience by showing additional features. At the very end, the video shows how many of those features were unlocked. Check out the video here.

Nayanthara: Beyond The Fairy Tale

Starring: Nayanthara, Vignesh Shivan, Radhika Sarathkumar, Nagarjuna Akkineni

Director: Amith Krishnan

Rating: 3.5/5

The specs
Engine: 77.4kW all-wheel-drive dual motor
Power: 320bhp
Torque: 605Nm
Transmission: Single-speed automatic
Price: From Dh219,000
On sale: Now
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