Observing Life: Staying cool on social media is harder than it seems



As I inch closer to middle age, it’s clear I’m losing my cool factor. Nowhere is that more evident than in social media.

I’ve never been quick to adopt new trends, even if it’s glaringly obvious that they are here to stay. I didn’t get my first mobile phone until 2002, and I was one of the last people on the planet to get a proper smartphone – I bought one last year and I still only use it to make phone calls, take photos and text. I also occasionally check the weather.

My resistance to mobile phones was an early hint that I was already too antiquated for the social-media world that was about to unfold. Back then, I felt like an old soul in a young(ish) body – a hipster, even. Now, I just feel 40 years older than I actually am.

When I first heard about Facebook, I dismissed it as child’s play. But as I saw more people my age sign up, I grew curious. I called my sister – 12 years younger than me – and asked her to help me set up an account. I think I heard her chuckle, the way you would when your grandmother asks for help with the remote control.

I joined Facebook in 2009 at age 34, and I was immediately hooked. I regularly share pictures of my kids and stories of my adventures overseas. I have 512 friends – though there are at least 100 who I don’t think I would be able to identify if they were standing right in front of me.

Of late, I’ve noticed a change in who comments on my posts: my mum, her friends, my husband’s parents, aunts and uncles. I researched Facebook’s demographics and, to my dismay, I learnt the number of users between the ages of 13 and 17 decreased by 25 per cent between 2011 and 2014, while the number of users over the age of 55 soared by 80 per cent.

In my struggle to hold onto whatever “cool” I have left, I have also tried other social-media platforms. I started using Twitter last year, when I realised it was a necessary part of my job as a journalist. Unsurprisingly, I’m no good at it. I’m a binge tweeter – I tweet three times in one day and then disappear for two months.

I thought blogging would be a natural fit for me. When I moved to Abu Dhabi two years ago, I promised friends and family I’d blog about my adventures. In my first blog, I waxed poetic on the life lessons I would surely learn. I have not posted since.

I have an Instagram account I don’t know how to use. I’ve posted nine pictures since I signed up in 2012 (five of which were posted accidentally by my sister on a shared computer) – and yet, somehow, I have 64 followers.

I do sometimes use Pinterest – my mum introduced me to it. Nearly 70 per cent of its users are women, and half have children. It’s another mum magnet.

I also still get lost in the lingo. I can’t keep track of what each new app (is that what they are called?) does. Tumblr, Flickr, Yelp, Foursquare, Friendster, MyLife, Digg, Reddit, HootSuite? Forget about it. They sound like movies aimed at tweens who love Justin Bieber.

And so I hide my social-media ineptness. When people I meet tell me to WhatsApp them, I say “Yes! Yes, I will!” I never admit that I have no idea how to do that.

Am I opposed to changing my ways? No. If I felt any other social media platform could provide me with what Facebook does, I would be keen to learn it.

If someone from the cool crowd could please organise a class, I promise (maybe) I’ll sign up. But only if you have large-print brochures, free biscuits and juice, and reading glasses available.

BEETLEJUICE BEETLEJUICE

Starring: Winona Ryder, Michael Keaton, Jenny Ortega

Director: Tim Burton

Rating: 3/5

You Were Never Really Here

Director: Lynne Ramsay

Starring: Joaquim Phoenix, Ekaterina Samsonov

Four stars

Israel Palestine on Swedish TV 1958-1989

Director: Goran Hugo Olsson

Rating: 5/5

UAE currency: the story behind the money in your pockets
Company Profile

Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million

The%20Boy%20and%20the%20Heron
%3Cp%3E%3Cstrong%3EDirector%3A%C2%A0%3C%2Fstrong%3EHayao%20Miyazaki%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%3C%2Fstrong%3E%C2%A0Soma%20Santoki%2C%20Masaki%20Suda%2C%20Ko%20Shibasaki%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%20%3C%2Fstrong%3E5%2F5%3C%2Fp%3E%0A
Company%20Profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Cargoz%3Cbr%3E%3Cstrong%3EDate%20started%3A%3C%2Fstrong%3E%20January%202022%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Premlal%20Pullisserry%20and%20Lijo%20Antony%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%3C%2Fstrong%3E%2030%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20Seed%3C%2Fp%3E%0A
The biog

Title: General Practitioner with a speciality in cardiology

Previous jobs: Worked in well-known hospitals Jaslok and Breach Candy in Mumbai, India

Education: Medical degree from the Government Medical College in Nagpur

How it all began: opened his first clinic in Ajman in 1993

Family: a 90-year-old mother, wife and two daughters

Remembers a time when medicines from India were purchased per kilo

My Country: A Syrian Memoir

Kassem Eid, Bloomsbury

PROFILE OF SWVL

Started: April 2017

Founders: Mostafa Kandil, Ahmed Sabbah and Mahmoud Nouh

Based: Cairo, Egypt

Sector: transport

Size: 450 employees

Investment: approximately $80 million

Investors include: Dubai’s Beco Capital, US’s Endeavor Catalyst, China’s MSA, Egypt’s Sawari Ventures, Sweden’s Vostok New Ventures, Property Finder CEO Michael Lahyani

UAE SQUAD

Omar Abdulrahman (Al Hilal), Ali Khaseif, Ali Mabkhout, Salem Rashed, Khalifa Al Hammadi, Khalfan Mubarak, Zayed Al Ameri, Mohammed Al Attas (Al Jazira), Khalid Essa, Ahmed Barman, Ryan Yaslam, Bandar Al Ahbabi (Al Ain), Habib Fardan, Tariq Ahmed, Mohammed Al Akbari (Al Nasr), Ali Saleh, Ali Salmin (Al Wasl), Adel Al Hosani, Ali Hassan Saleh, Majed Suroor (Sharjah), Ahmed Khalil, Walid Abbas, Majed Hassan, Ismail Al Hammadi (Shabab Al Ahli), Hassan Al Muharrami, Fahad Al Dhahani (Bani Yas), Mohammed Al Shaker (Ajman)