Sometimes, something as simple as a cartoon can change somebody’s destiny.
For Kawthar Bin Sulayem, her journey into the world of public relations, communications and media started with a talking yellow car.
“When I was a little girl, I was obsessed with this cartoon on Sharjah TV: Bombo. I loved the fact that simple messages about being helpful and a good person in the community could be conveyed through the character of a cute little yellow car. It made me realise that there are so many different ways to tell stories and convey messages,” says the 29-year-old Emirati, who spent her early childhood in Abu Dhabi and teenage years in Dubai.
As a child, Sulayem would walk around with a tape recorder, interviewing her siblings and recording her own voice. She was later involved with her school’s radio station and had a chance to work with professional TV personalities.
“Channel 33 [now Dubai One] was visiting different schools to find hosts to present English programmes about culture for children,” she recalls. “I learnt so much from my time with Channel 33.”
She studied mass communications at New York University, then worked in different fields, including government, before launching her own PR and media company, KBS Communications, in 2010.
“I realised that there was something very crucial missing in the market – there were no locals within the PR agencies. So I started off with PR consultancy, to test the market.”
Part of the company is the KBS Foundation, which focuses on areas such as empowering women, health, and road safety. She also launched Asraroha, an online magazine aiming to empower women through sport.
“What I love most is that this field is so dynamic,” she says. “One can never stop learning.”
My favourite perfume
Armani Code.
My childhood role model
With no doubts, my grandpa Hamoud. He was not just the most loving and caring person I ever knew, but also the wisest. He taught me so much about life as well as business, and shaped me into the person I am today. The things I’ve learnt from him are things cannot be taught at school, so I am very lucky.
On the weekends, I used to wake up early in the morning to go with him to the fish market. I used to observe the way he would check the fish and negotiate prices, which taught me early lessons about the importance of quality and money management.
My favourite movie
Midnight in Paris.
My favourite music
My favourite Arabic music includes timeless classics by the singers Abdul Karim Abdul Kader, Rabab and Nawal Al Kuwaitia. When it comes to English-language music, I prefer slow songs – nothing that’s overly crazy and loud. I like listening to Whitney Houston, Beyoncé and Alicia Keys.
My favourite television shows
Hell's Kitchen, MasterChef and Shark Tank.
My favourite actress
Audrey Hepburn.
How would you describe yourself?
I am a strong, ambitious, goal-orientated, independent young woman. I like to achieve things and, at the same time, I enjoy giving back to the community and helping others. I believe that life is too short, so we need to do as much good as we can and touch the lives of others.
My favourite dish
Too many to list. If I have to pick one, it would be grilled seabream.
My favourite car
Bentley Continental GT and Ferrari F40.
My favourite cartoons
I am an old soul – Bombo, Sally and Captain Majid.
rghazal@thenational.ae
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How to donate
Send “thenational” to the following numbers or call the hotline on: 0502955999
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UAE currency: the story behind the money in your pockets
TRAP
Starring: Josh Hartnett, Saleka Shyamalan, Ariel Donaghue
Director: M Night Shyamalan
Rating: 3/5
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COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
Jawab Iteiqal
Director: Mohamed Sammy
Starring: Mohamed Ramadan, Ayad Nasaar, Mohamed Adel and Sabry Fawaz
2 stars
Israel Palestine on Swedish TV 1958-1989
Director: Goran Hugo Olsson
Rating: 5/5
Tips to avoid getting scammed
1) Beware of cheques presented late on Thursday
2) Visit an RTA centre to change registration only after receiving payment
3) Be aware of people asking to test drive the car alone
4) Try not to close the sale at night
5) Don't be rushed into a sale
6) Call 901 if you see any suspicious behaviour
One in nine do not have enough to eat
Created in 1961, the World Food Programme is pledged to fight hunger worldwide as well as providing emergency food assistance in a crisis.
One of the organisation’s goals is the Zero Hunger Pledge, adopted by the international community in 2015 as one of the 17 Sustainable Goals for Sustainable Development, to end world hunger by 2030.
The WFP, a branch of the United Nations, is funded by voluntary donations from governments, businesses and private donations.
Almost two thirds of its operations currently take place in conflict zones, where it is calculated that people are more than three times likely to suffer from malnutrition than in peaceful countries.
It is currently estimated that one in nine people globally do not have enough to eat.
On any one day, the WFP estimates that it has 5,000 lorries, 20 ships and 70 aircraft on the move.
Outside emergencies, the WFP provides school meals to up to 25 million children in 63 countries, while working with communities to improve nutrition. Where possible, it buys supplies from developing countries to cut down transport cost and boost local economies.
The view from The National
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Our legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants
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BEETLEJUICE BEETLEJUICE
Starring: Winona Ryder, Michael Keaton, Jenny Ortega
Director: Tim Burton
Rating: 3/5
'Panga'
Directed by Ashwiny Iyer Tiwari
Starring Kangana Ranaut, Richa Chadha, Jassie Gill, Yagya Bhasin, Neena Gupta
Rating: 3.5/5
The Buckingham Murders
Starring: Kareena Kapoor Khan, Ash Tandon, Prabhleen Sandhu
Director: Hansal Mehta
Rating: 4 / 5
The specs
Engine: 1.5-litre 4-cylinder petrol
Power: 154bhp
Torque: 250Nm
Transmission: 7-speed automatic with 8-speed sports option
Price: From Dh79,600
On sale: Now
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The bio
Academics: Phd in strategic management in University of Wales
Number one caps: His best-seller caps are in shades of grey, blue, black and yellow
Reading: Is immersed in books on colours to understand more about the usage of different shades
Sport: Started playing polo two years ago. Helps him relax, plus he enjoys the speed and focus
Cars: Loves exotic cars and currently drives a Bentley Bentayga
Holiday: Favourite travel destinations are London and St Tropez
How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
Our legal columnist
Name: Yousef Al Bahar
Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994
Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers
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