Hello Kitty is turning 40: In pictures

Hello Kitty balloon makes its first appearance in the annual Macy’s Thanksgiving Day parade in 2007 as it moves through Times Square in New York. AP

This photo provided by Sanrio shows the hello Kitty “Lita” high-heel shoe that is included in the Hello Kitty new limited edition products for the Hello Kitty 40th anniversary. AP / Sanrio

As Hello Kitty prepares to turn forty, we have a look through some old memories.