Leonardo DiCaprio in Inception.
Leonardo DiCaprio in Inception.

Another kind of marketing



It's just over a month until the US release of Inception, a sci-fi action movie starring Leonardo DiCaprio that's expected to be one of this summer's biggest movies. But unlike most prospective blockbusters which have plot details drip fed to bloggers and film journalists for months prior to release, Inception has remained shrouded in secrecy. The mystique surrounding the film has grown in recent days, after Warner Brothers sent a number of crumpled Dream-Share: Tactical Employment Procedures manuals, covered in black ink and stamped "classified" to members of the media.

The fittingly original marketing campaign (which never directly names the film) mystified a number of writers, who posted photos of the documents online. Several commenters managed to solve the riddle by noticing similarities between the wording of the document's chapters and snippets of dialogue from Inception's trailer. The official synopsis for the film refers to DiCaprio's character "stealing valuable secrets from deep within the subconscious during the dream state" and ends with the promise: "This summer, your mind is the scene of the crime."

As well as huge blocks of blacked-out text, the documents include puzzling images of scientific experiments, warfare scenarios and even a garden maze. The seven chapters are headed Specialists/Operatives, Environment Creation, The Dream/Waking World Relationship, The Hostile Subconscious, Warfare in the Dream and Interrogation Techniques. One of the document's recipients, Brendan Bettinger from Collider.com, gave the predictably confused response: "I like the pretty pictures, but it's all way over my head." ogood@thenational.ae

If you go

Flights

Emirates flies from Dubai to Phnom Penh with a stop in Yangon from Dh3,075, and Etihad flies from Abu Dhabi to Phnom Penh with its partner Bangkok Airlines from Dh2,763. These trips take about nine hours each and both include taxes. From there, a road transfer takes at least four hours; airlines including KC Airlines (www.kcairlines.com) offer quick connecting flights from Phnom Penh to Sihanoukville from about $100 (Dh367) return including taxes. Air Asia, Malindo Air and Malaysian Airlines fly direct from Kuala Lumpur to Sihanoukville from $54 each way. Next year, direct flights are due to launch between Bangkok and Sihanoukville, which will cut the journey time by a third.

The stay

Rooms at Alila Villas Koh Russey (www.alilahotels.com/ kohrussey) cost from $385 per night including taxes.

SPECS
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Manikarnika: The Queen of Jhansi

Director: Kangana Ranaut, Krish Jagarlamudi

Producer: Zee Studios, Kamal Jain

Cast: Kangana Ranaut, Ankita Lokhande, Danny Denzongpa, Atul Kulkarni

Rating: 2.5/5