Who is LadBaby? Why we should celebrate the vlogging sausage roll aficionado hitting number one in the UK charts

The British parenting blogger has released a second charity Christmas single

British vlogger Mark Hoyle, known as LadBaby, and wife Roxanne Hoyle have make UK Christmas number one for the second year in a row. Instagram 

Globally, all eyes may have been on Mariah Carey's All I Want for Christmas Is You, which, 25 years after its first release, topped US charts for the first time this week.

However, in the UK, the charting focus has been firmly on LadBaby, a British YouTube star who has scored his second consecutive Christmas number one with I Love Sausage Rolls, a parody of Joan Jett's I Love Rock n' Roll.

It is no mean feat to have consecutive UK Christmas number one singles, only the Spice Girls and The Beatles have achieved the record in the past.

But who is LadBaby?

Mark Hoyle, known by his vlogging name LadBaby, is a British blogger, known for sharing his experiences as a father to two sons. Hoyle blogs with his wife, Roxanne Hoyle, and the focus is on their children, Phoenix, four, and Kobe, one. In 2018, the couple released Parenting for £1: And Other Baby Budget Hacks. 

For the second year in a row, the couple has recorded and released a parody song about sausage rolls, raising money for charity.

In 2018, the couple released We Built This City on Sausage Roll, a parody of Starship's We Built This City. Profits went to The Trussell Trust, an NGO that supports food bank centres in the UK, and is working to end the country's need for food banks. Last year the couple beat Ava Max and Ariana Grande to UK Christmas number one.

This year with, I Love Sausage Rolls, they are raising money for The Trussell Trust once again.

It was announced that they had made Christmas number one on Saturday, December 21, and they beat Stormzy, Lewis Capaldi, Dua Lipa and Wham! in their race to top spot.

"Thank you for backing us, believing in us, for downloading the song and for helping us make a difference to so many people at Christmas," LadBaby wrote on Instagram. "The award is dedicated to each and everyone of you, I hope we did you all proud!"

A comedy song with an important message 

While the song may be a tongue in cheek reflection of Britain's love for the humble sausage roll, it has been created and recorded for a good cause, The Trussell Trust.

"Over 14 million people are living below the poverty line in the UK ... 4.1 million of these are children," the video reads, before the song kicks in. "That's the same as nine in every 30 children in a classroom. By 2022 it's expected that 5.2 million children will live in poverty".