<span>This week marks</span><span> 50 years since close to half a million hippies</span><span> and hedonists were camped out on a muddy field in Bethel, New York, for what was billed as "An Aquarian Exposition"</span><span>, but which is remembered as Woodstock, the </span><span>nexus of the counterculture movement</span><span> and</span><span> most famous music festival that ever was.</span> <span>From high street boho-chic to twee "Wedstock"</span><span> weddings, the festival's legacy endures five decades</span><span> on, precisely because it was </span><span>the last youth movement that wasn't </span><span>easily bottled and sold</span><span>. Brought of age by the "Summer of Love" two years earlier, North America's hippie movement is said by scholars to have died </span><span>before the year was out.</span><span> Remembered as "the anti-Woodstock", The Rolling Stones' infamous Altamont Speedway Free Festival in December 1969 </span><span>was marred by widespread violence and a stage-front</span><span> killing, at the hands of the Hells Angels, captured </span><span>on film for all to see.</span> <span>But thanks to a different movie</span><span>, 1970's three-hour </span><span><em>Woodstock </em></span><span>documentary</span><span>, the term "Woodstock generation" would come to define millions of Americans who never set foot near Max Yasgur's upstate dairy farm. The gathering's greatest legacy was instilling the concept of a music festival in the popular imagination</span><span>, of idealising the image of thousands of like-minded souls wallowing in the mud, absorbing an eclectically curated stream of </span><span>acts under the sun. This once-niche pastime is one that millions of people now actively seek out every summer.</span> <span>For many of the 32</span><span> bands </span><span>that performed </span><span>at the </span><span>event, </span><span>which ran from Friday, August 15</span><span> until Monday, August 1</span><span>8, 1969 – such as</span><span> Joe Cocker, Creedence Clearwater Revival, Janis Joplin, Ravi Shankar, The Band, Jefferson Airplane and Crosby, Stills, Nash & Young – the association guaranteed </span><span>a sense of notoriety, and an endless stream of misty</span><span>-eyed interview questions for decades to come. But as </span><span>one</span><span> baby boomer cliche</span><span> goes: </span><span>if you remember Woodstock, you weren't there.</span> <span>Woodstock's rag</span><span>tag cast of organisers didn't </span><span>invent the festival concept. The </span><span>Newport Jazz Festival was founded in 1954, and </span><span>in 1961 </span><span>Britain hosted its first </span><span>National Jazz and Blues Festival – a precursor to today's annual blockbuster Reading Festival. Woodstock's greatest star, Jimi Hendrix, </span><span>rose to fame</span><span> in 1967 when he set fire to his Fender Stratocaster at </span><span>the Monterey Pop Festival</span><span>, </span><span>where Joplin and Otis Redding also performed before appearing at Woodstock. (The Doors </span><span>passed on </span><span>the latter</span><span>, because they feared it would be a "second</span><span>-class repeat" of Monterey).</span> <span>And while Britain's first Isle of Wight Festival was staged a year before Woodstock</span><span> and </span><span>attract</span><span>ed </span><span>only 10,000 people</span><span>, it was the 1970 event which, inspired by Woodstock's mythmaking, welcomed crowds of more than 600,000 to hear sets by many of the same stars who headlined in Bethel a year earlier</span><span>, including The Who, Joan Baez, Ten Years After and Sly & the Family Stone.</span> <span>In part because of his </span><span>death a year later, Hendrix has been remembered as Woodstock's greatest </span><span>performer</span><span>, but with good cause. His short-lived sextet, billed as Gypsy Sun</span><span> and Rainbows, closed the festival to a depleted crowd of stragglers a little after 11am on </span><span>August 18 – the morning after the festival's </span><span>intended climax – </span><span>due to organisational mishaps</span><span>. Hendrix's </span><span>feedback-drenched, instrumental take o</span><span>n US national anthem </span><span><em>Star-Spangled Banner</em></span><span> </span><span>sparked patriotic outrage, but his rendition also inspired electric guitarists for decades to come. "I thought it was beautiful," Hendrix later </span><span>said on </span><span><em>The Dick Cavett Show</em></span><span>. Millions</span><span> disagreed.</span> <span>While Woodstock is today remembered as a bucolic ideal – an event endlessly referenced, ridiculed and appropriated – America's contemporary culture disapproved</span><span> of it. Th</span><span>at 186,000 ticket holders were joined by </span><span>about 250,000 fence-breaking, freeloading revellers was the sign of a minor insurrection</span><span>, not the youthful free-for-all remembered today. New York's </span><span><em>Sunday News</em></span><span> ran a headline at the time that declared: "Hippies Mired in a Sea of Mud</span><span>." The same mainstream media titles </span><span>that </span><span>now celebrate Woodstock as a moment of innocent fraternity and ideological unity frowned at the poor sanitation, disruptive weather, unashamed hedonism and, yes, mud</span><span>. Those are also all part</span><span> of the festival experience many people actively seek out when b</span><span>uying a ticket for similar events today.</span> <span>Yet </span><span>modern big</span><span>-budget music festivals </span><span>bear </span><span>little resemblance to our collective memory of summer </span><span>1969, the halcyon ideals of peace and love thoroughly cracked under the reality of big box capitalism. </span><span>By the 1980s, Woodstock's </span><span>financers Joel Rosenman and John Roberts slammed the "greedy promoters, unruly crowds</span><span> and sky-high fees for performers" that ruined their "home-grown" festival spirit. CSNY's </span><span><em>The Cost of Freedom</em></span><span> has been barcoded at the till and tallied up to spiralling ticket prices, us-and-them VIP areas and distractingly heavier branding and sponsorship.</span> <span>While delivering a Ted Talk pointedly titled </span><span>The Walmarti</span><span>sation of Music Festivals</span><span>, </span><span>experienced event organiser Kevin Lyman identified "a second generation" of music festivals </span><span>created in the early 1990s, by which time the iconography and ideals of the "counterculture" lifestyle had been thoroughly consumed, co-opted and sold back to music lovers.</span> <span>While </span><span>Britain's Glastonbury Festival remains ethically noble, it has grown from a fringe event which attracted only</span><span> 12,000 people in 1979</span><span> to an annual televised spectacle watched by 20 million</span><span>. Rather than existing for an initiated few at the edges of society, for better or worse, festivals today defiantly cater for all demographics</span><span> and are presented as a necessary rite of passage for experience-hungry young adults, </span><span>as well as a source of bottomless nostalgia for sentimental elders who missed all the fun the first time around. This summer both my 70-something </span><span>mother and EDM-loving teenage niece found festivals </span><span>that suited their tastes.</span> <span>"It's become ingrained in our culture that we are going to go to festivals," says Lyman, who in 199</span><span>5 founded the Vans Warped Tour, a one-day touring festival event </span><span>that attracted audiences of 750,000 annually across the US. "We are going to go and enjoy that tribal experience – and use our student loan money."</span> <span>While Woodstock famously lost money – later recouped by the movie's cinema success – </span><span>cash hunger has plagued the brand's numerous revivals. The 30th anniversary Woodstock in </span><span>1999 was widely criticised for charging $4 (Dh15) for bottled water amid a heatwave, while </span><span>the plug </span><span>has finally been pulled on a 50th anniversary event </span><span>after financial backers walked away.</span> <span> Last </span><span>month, </span><span>organisers announced </span><span>that Woodstock 50 was officially </span><span>cancelled</span><span>, the final nail in months of coffin hammering.</span> <span>Originally announced to wide fanfare in January</span><span> by original Woodstock co-founder Michael Lang, the endeavour was </span><span>beset by a sad string of calamities</span><span>. </span><span>First </span><span>it lost investors, then its planned venue, then the permit for a new one, and finally its headliners</span><span>. Jay-Z, Santana, Miley Cyrus, Dead & Company, The Raconteurs and The Lumineers had all </span><span>dropped out by the time news officially broke</span><span> late </span><span>on Wednesday, July 31,</span><span> </span><span>that Woodstock 50 was toast.</span> <span>If you were looking for a fitting epitaph for cash co-opting the hippie dream, then look no further. A final piece of irony? Cash-flush listeners can instead relive every sweaty second of the original Woodstock weekend through a newly assembled 38-disc, 432-track box set</span><span> called </span><span><em>Woodstock </em></span><span><em>– Back to the Garden: The Definitive 50th Anniversary Archive</em></span><span>, which is selling </span><span>for $800 </span><span>a pop.</span>