Louis Vuitton has reached another milestone in its history, this time giving its packaging a new look.
To some this may not seem like news. Yet to aficionados, this is the fashion equivalent of reinventing the wheel. The luxurious packaging that comes with a high end purchase is, after all, half the experience.
Since 2003, Vuitton customers have taken their precious items home, wrapped in rich chocolatey brown coloured bags and boxes. All of that has changed, however, with the introduction of a brand new ochre colour, teamed with a blue ribbon.
The lighter tone, called Imperial saffron, although new for boxes, is actually an old shade for the house. Close to the natural colour of leather, Imperial saffron was first seen in the Citroen trunk, commissioned in 1924 to launch the car of the same name. The colour has since been used sporadically, mainly seen dotted on the brand's luggage. More recently, the colour appeared last year on the Volez, Voguez, Voyagez exhibition poster.
The new style of packaging, set to launch in September, is scheduled to arrive in the UAE later this year. This will be the last opportunity for serious collectors to gather the old style boxes, while they eagerly await the first glimpse of the new.
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APPLE IPAD MINI (A17 PRO)
Display: 21cm Liquid Retina Display, 2266 x 1488, 326ppi, 500 nits
Chip: Apple A17 Pro, 6-core CPU, 5-core GPU, 16-core Neural Engine
Storage: 128/256/512GB
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Biometrics: Touch ID, Face ID
Colours: Blue, purple, space grey, starlight
In the box: iPad mini, USB-C cable, 20W USB-C power adapter
Price: From Dh2,099
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Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
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● Company: Bidzi
● Started: 2024
● Founders: Akshay Dosaj and Asif Rashid
● Based: Dubai, UAE
● Industry: M&A
● Funding size: Bootstrapped
● No of employees: Nine
COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
Tree of Hell
Starring: Raed Zeno, Hadi Awada, Dr Mohammad Abdalla
Director: Raed Zeno
Rating: 4/5
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The lowdown
Badla
Rating: 2.5/5
Produced by: Red Chillies, Azure Entertainment
Director: Sujoy Ghosh
Cast: Amitabh Bachchan, Taapsee Pannu, Amrita Singh, Tony Luke
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How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.