Tommy Hilfiger built his own boardwalk at a hangar-like venue - sand included - to showcase his surf-inspired styles.
"We brought Malibu to New York," Hilfiger told reporters. "It's about surfing and skating, sporty lifestyles, about colour and the modern cool woman."
The standouts were the colour-blocked neoprene pieces - one of the big trends emerging from these New York previews.
The vibe was relaxed, but the clothes remained structured, Hilfiger-style.
There was even a wink to the menswear shorts trend.
