Floris London launches Jermyn Street eau de Parfum

Jermyn Street eau de Parfum by Floris London. Courtesy of Floris London

Floris London has created perfumes, combs and shaving products since 1730. The company — first launched by husband and wife duo, Juan and Elizabeth Floris — boasts several notable, historical clientele, including author Mary Shelly, Winston Churchill and King George IV. Over the last 275 years, the brand has added home fragrances, scented candles and bespoke services to its repertoire.

Its latest fragrance, dubbed the Jermyn Street eau de Parfum, Citrus Green, is a quiet nod to the company’s initial and current home offices at 89 Jermyn Street in London. The unisex perfume features top notes of bergamot mandarin, green vetiver and violet, and delicate base notes of amber, cedarwood and musk.

Encased in a pentagon-shaped glass bottle and capped off with a gold top, the fragrance is priced at Dh690 for 100ml and can be purchased from the brand's website.