Before they started, these Games were dubbed the Censorship Games because it all seemed so horribly corporate, heavily sponsored and punitive to the independent trader, the local cafe which wanted to display bagels in the form of the Olympic rings ... that sort of thing.
And yes, you cannot switch on the television or walk out into the street without seeing some global corporation claiming the status of “official London 2012” washing powder, cup holder or toothpaste.
But the overall feeling of the Games around town has been so inclusive and “man of the street” that the 1984-style thought police horror stories have dwindled and, besides, some of the advertising is brilliantly British and bonkers.
My personal favourite is the series of vaguely self-defeating advertisements from British Airways displayed on tubes and billboards around the city.
They were obviously conceived when the UK was going through the anxiety familiar to anyone throwing a party – the fear that nobody will turn up. So there’s a slightly desperate and endearing tone to the ads which are positively deterring customers.
One reminds people, “The National Anthem Won’t Sing Itself”. Another tells them, “Shout At The TV Loud Enough And They’ll Hear You”. Both come with the tagline: “Don’t Fly. Support Team GB,” and, in these days of Twitter, the compulsory hashtag – #homeadvantage.
BUNDESLIGA FIXTURES
Saturday, May 16 (kick-offs UAE time)
Borussia Dortmund v Schalke (4.30pm)
RB Leipzig v Freiburg (4.30pm)
Hoffenheim v Hertha Berlin (4.30pm)
Fortuna Dusseldorf v Paderborn (4.30pm)
Augsburg v Wolfsburg (4.30pm)
Eintracht Frankfurt v Borussia Monchengladbach (7.30pm)
Sunday, May 17
Cologne v Mainz (4.30pm),
Union Berlin v Bayern Munich (7pm)
Monday, May 18
Werder Bremen v Bayer Leverkusen (9.30pm)
How to increase your savings
- Have a plan for your savings.
- Decide on your emergency fund target and once that's achieved, assign your savings to another financial goal such as saving for a house or investing for retirement.
- Decide on a financial goal that is important to you and put your savings to work for you.
- It's important to have a purpose for your savings as it helps to keep you motivated to continue while also reducing the temptation to spend your savings.
- Carol Glynn, founder of Conscious Finance Coaching
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What is safeguarding?
“Safeguarding, not just in sport, but in all walks of life, is making sure that policies are put in place that make sure your child is safe; when they attend a football club, a tennis club, that there are welfare officers at clubs who are qualified to a standard to make sure your child is safe in that environment,” Derek Bell explains.
Our legal consultant
Name: Dr Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.