A farmer adjusts a cow's IDA, or “The Intelligent Dairy Farmer’s Assistant”, which device uses a motion-sensing device attached to the cow’s neck to transmit its movements to a program driven by artificial intelligence. Ben Sellon/AP
A farmer adjusts a cow's IDA, or “The Intelligent Dairy Farmer’s Assistant”, which device uses a motion-sensing device attached to the cow’s neck to transmit its movements to a program driven by artificial intelligence. Ben Sellon/AP
A farmer adjusts a cow's IDA, or “The Intelligent Dairy Farmer’s Assistant”, which device uses a motion-sensing device attached to the cow’s neck to transmit its movements to a program driven by artificial intelligence. Ben Sellon/AP
A farmer adjusts a cow's IDA, or “The Intelligent Dairy Farmer’s Assistant”, which device uses a motion-sensing device attached to the cow’s neck to transmit its movements to a program driven by artif

AI for cows gives farmers a hoof up


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Is the world ready for cows armed with artificial intelligence?

No time to ruminate on that because the moment has arrived, thanks to a Dutch company that has married two technologies - motion sensors and AI - with the aim of bringing the barnyard into the 21st century.

The company, Connecterra, has brought its IDA system , or "The Intelligent Dairy Farmer's Assistant", to the United States after having piloted it in Europe for several years.

IDA uses a motion-sensing device attached to a cow's neck to transmit its movements to a program driven by AI. The sensor data, when aligned repeatedly with real-world behaviour, eventually allows IDA to tell from data alone when a cow is chewing cud, lying down, walking, drinking or eating.

On the cow’s neck is a device called IDA, or “The Intelligent Dairy Farmer’s Assistant,” created by Connecterra. Marina Hutchinson/AP
On the cow’s neck is a device called IDA, or “The Intelligent Dairy Farmer’s Assistant,” created by Connecterra. Marina Hutchinson/AP

Those indicators can predict whether a particular cow is ill, has become less productive, or is ready to breed - alerting the farmer to changes in behavior that might otherwise be easily missed.

"It would just be impossible for us to keep up with every animal on an individual basis," says Richard Watson, one of the first four US farmers to use IDA since it launched commercially in December.

Mr Watson, who owns the Seven Oaks Dairy in Waynesboro, Georgia, says having a computer identify which cows in his 2,000-head herd need attention could help improve farm productivity as much as 10 per cent, which would mean hundreds of thousands of dollars to his family.

"If we can prove out that these advantages exist from using this technology ... I think adoption of IDA across a broad range of farming systems, particularly large farming systems, would be a no-brainer," he says.

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Dairy farming is just one industry benefiting from AI, which is being applied in fields as diverse as journalism, manufacturing and self-driving cars. In agriculture, AI is being developed to estimate crop health using drone footage and parse out weed killer between rows of cotton.

Yasir Khokhar, the former Microsoft employee who is the founder and CEO of Connecterra, says the inspiration for the idea came after living on a dairy farm south of Amsterdam.

"It turns out the technology farmers use is really outdated in many respects," he says. "What does exist is very cumbersome to use, yet agriculture is one of those areas that desperately needs technology."

A Moocall device is seen on the tail of a pregnant dairy cow at the Mackinson Dairy Farm. The device monitors the cow's movements and will trigger a text message to announce that the cow is about to give birth. Teresa Crawford/AP
A Moocall device is seen on the tail of a pregnant dairy cow at the Mackinson Dairy Farm. The device monitors the cow's movements and will trigger a text message to announce that the cow is about to give birth. Teresa Crawford/AP

Underlying IDA is Google's open-source TensorFlow programming framework, which has helped spread AI to many disciplines. It's a language built on top of the commonly used Python code that helps connect data from text, images, audio or sensors to neural networks - the algorithms that help computers learn. The language has been downloaded millions of times and has about 1,400 people contributing code, only 400 of whom work at Google, according to product manager Sandeep Gupta.

He says TensorFlow can be used by people with only high-school level math and some programming skills.

"We're continuing this journey making it easier and easier to use," Mr Gupta says.

TensorFlow has been used to do everything from helping Nasa scientists find planets using the Kepler telescope to assisting a tribe in the Amazon detect the sounds of illegal deforestation, according to Google spokesman Justin Burr.

Google hopes users adapt the open-source code to discover new applications that the company could someday use in its own business.

A farmer uses a phone to monitor a cow's IDA. Ben Sellon AP
A farmer uses a phone to monitor a cow's IDA. Ben Sellon AP

Even without AI, sensors are helping farmers keep tabs on their herds.

Mary Mackinson Faber, a fifth-generation farmer at the Mackinson Dairy Farm near Pontiac, Illinois, says a device attached to a cow's tail developed by Irish company Moocall sends her a text when a cow is ready to give birth, so she can be there to make sure nothing goes wrong. Moocall doesn't use AI - it simply sends a text when a certain threshold of spinal contractions in the tail are exceeded.

While she calls it a "great tool", she says it takes human intuition to do what's right for their animals.

"There are certain tasks that it can help with, and it can assist us, but I don't think it will ever replace the human."

Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

The President's Cake

Director: Hasan Hadi

Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem 

Rating: 4/5