No, it doesn't have anything to do with the Olympics – something proved in the World Trademark Court in 1995, when Audi was unsuccessfully sued by the International Olympic Committee for copyright infringement. Like many of the best, most iconic corporate designs in history, the four rings of Audi's world-famous logo were born from the simplest of ideas.
In June 1932, four of Germany’s oldest independent car manufacturers – Audi, DKW, Horch and Wanderer – joined forces to become Auto Union and the four-ringed logo was brought into service. Initially only seen on the world beating Grand Prix race cars that dominated motor sport during the 1930s, the first production cars bearing the four rings only emerging from the factory in 1949.
By the mid-1950s, Auto Union was on its knees financially and was bought by Daimler-Benz in 1958. The Volkswagen Group acquired the conglomerate in 1965, the Audi name was brought out of retirement and the rest, as they say, is history.
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Read more:
Decoder: The story behind Mercedes-Benz’s badge
The decoder: Rolls-Royce's Spirit of Ecstasy
The decoder: Ferrari’s badge
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The bio:
Favourite holiday destination: I really enjoyed Sri Lanka and Vietnam but my dream destination is the Maldives.
Favourite food: My mum’s Chinese cooking.
Favourite film: Robocop, followed by The Terminator.
Hobbies: Off-roading, scuba diving, playing squash and going to the gym.