This November, as Nadeen Ayoub steps on to the Miss Universe stage alongside contestants from over 120 countries, she will do more than make history as Palestine’s first participant – she will carry the courage and spirit of her people on a global stage.
“When you have that power, you have a responsibility to speak out. And I feel a huge responsibility,” she tells The National. “Miss Universe is a huge platform, and there's a big responsibility in speaking out about what's happening in the Gaza. No one should be silent about the injustice that's happening. This is the time when Palestine needs to be represented on all platforms everywhere.”
Crowned Miss Palestine in 2022, Ayoub, 27, made history that year when she represented her country for the first time at the Miss Earth pageant, where she was one of the top five finalists. But she had to put her future plans as a title holder on hold after conflict broke out in Gaza in 2023.
“There hasn't been another Miss Palestine since 2022 because of the genocide,” she says. “After Miss Earth, I was supposed go to Miss Universe. But I postponed it because I did not want to go when genocide was happening. I wanted to focus more on staying behind the scenes because the spotlight was supposed to be on the people in Palestine who are suffering, rather than me.”
But as violence raged and the humanitarian crises in Palestine worsens, Ayoub felt compelled to use her platform and voice to raise awareness about her people's plight.
“Palestinian people's voices need to be heard, not only the women and children, but everyone,” she says. “The Palestinian woman is a beautiful woman who has a voice that is strong, that's resilient, that is powerful and that is angelic. And I want to show the world that side of Palestine.”
A certified wellness and nutrition coach with a degree in literature and psychology, Ayoub was raised between Palestine, the US and Canada by her father who's a lawyer and her mother, an educator.
She currently splits her time between her hometown of Ramallah, Amman and Dubai, where she founded Olive Green Academy, which promotes sustainability through training and awareness programmes. She also works for Sayidat Falasteen, the philanthropic and media platform of the Miss Palestine Organisation that works to uplift women by sharing their stories, supporting their businesses and showcasing their impact across Palestine and the diaspora.
“In a way, I love being an international citizen – a Palestinian international citizen,” she says. “I like to mix what I learn internationally with me being Palestinian. This combination is almost like my art.”
The long-running Miss Universe pageant is one of the most popular annual beauty competitions in the world, watched by an estimated global audience of 500 million. This year, the 74th event will be held in Pak Kret, central Thailand, with the finals on November 21.
The road to the Miss Universe has not been easy, Ayoub says.
“It's a long process … a lot of interviews, a lot of applications. This is the first time in history that Palestine is being represented, but they were not going to just accept my entry. They have a lot of requirements in order to qualify as a contestant. It took me, honestly, years to get here.”
With the support of the Miss Palestine Organisation as well as well-wishers and supporters, she says she's managed to pull together a team to help her prepare for the big stage in November.
“When we went to Miss Earth, it was almost like a one-woman show,” she says. “I didn't have a big agency behind me so I had to really work hard and prepare myself because we lack these tools in Palestine. We don't have as much opportunity as other countries, because we have other causes that need more attention.
“But we have had the most positive reactions to our announcement and people have been so amazing and supportive. I have a team in the Philippines and in Palestine and other places, and all these people want to support me, because they love Palestine. And this is the most beautiful thing about it – they are so happy that Palestine is being represented at this time.”
That huge responsibility is not lost on Ayoub who says she's going to give it her all and hopes to make a mark, from her fashion choices to the messages she will speak about on stage at multiple events.
“I will definitely be wearing designs from more than one designer in the competition, because I want to support as many Palestinian designers as possible. And I'm also using designs from international designers as well, and I think it's a great way to express my Palestinian identity and also my international identity,” she says.
“And as I've said before, we should never be silenced when there is injustice happening in the world. And we always should speak up for the people in Palestine, for the women and children that are starving right now, for people that are suffering for no fault of their own. And to be truly a queen is to talk about this. This is really my message.”
Did you know?
Brunch has been around, is some form or another, for more than a century. The word was first mentioned in print in an 1895 edition of Hunter’s Weekly, after making the rounds among university students in Britain. The article, entitled Brunch: A Plea, argued the case for a later, more sociable weekend meal. “By eliminating the need to get up early on Sunday, brunch would make life brighter for Saturday night carousers. It would promote human happiness in other ways as well,” the piece read. “It is talk-compelling. It puts you in a good temper, it makes you satisfied with yourself and your fellow beings, it sweeps away the worries and cobwebs of the week.” More than 100 years later, author Guy Beringer’s words still ring true, especially in the UAE, where brunches are often used to mark special, sociable occasions.
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How to apply for a drone permit
- Individuals must register on UAE Drone app or website using their UAE Pass
- Add all their personal details, including name, nationality, passport number, Emiratis ID, email and phone number
- Upload the training certificate from a centre accredited by the GCAA
- Submit their request
What are the regulations?
- Fly it within visual line of sight
- Never over populated areas
- Ensure maximum flying height of 400 feet (122 metres) above ground level is not crossed
- Users must avoid flying over restricted areas listed on the UAE Drone app
- Only fly the drone during the day, and never at night
- Should have a live feed of the drone flight
- Drones must weigh 5 kg or less
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
